Digital Broadcasting Specialist - Milano, Italia - LUXOTTICA

LUXOTTICA

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world's evolving vision needs and the global demand of a growing eyewear industry. _
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to "see more and be more" thanks to our innovative designs and lens technologies, exceptional quality and cuttingedge processing methods. Every day we impact the lives of millions by changing the way people see the world._

JOB SCOPE AND MAIN RESPONSIBILITIES:

Creation of the store digital advertising plan for EL Retail stores worldwide, supporting license, house and retail brands;
Management of annual broadcasting budget for license brands in the strategic creation of content loop (playlist) displayed on digital screens in the different areas of the store environment;
Definition of retail digital experience strategies four hands with business, marketing, creative, instore communication, IT teams and external vendors;
Management of Digital Out of Home locations, five billboard screens broadcasting innovative digital contents (such as 3D) and generating increasing media revenues (negotiation and accounting activities with brands and third parties);
Leadership on the Eyes On Art sustainability project making partnerships with international museums and cultural entities for the digital broadcasting of art (including NFT and cryptoart).

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES: