Rare Bu Head - Roma, Italia - Takeda Pharmaceutical

Takeda Pharmaceutical
Takeda Pharmaceutical
Azienda verificata
Roma, Italia

3 settimane fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione

_ ROLE OBJECTIVE_

  • Responsible for setting the vision, defining the Business Unit (BU) strategy, ensuring execution of brand and key account plans to achieve the ambition goals.
  • Lead the BU team members and cross functional teams to deliver a superior patient experience, exceed expectations of key customers and become bestinclass in Rare Disease arena.
  • Is responsible for sound sales & marketing strategies to ensure successful performance and goal achievement and has P&L responsibility for his BU.
  • Ensures implementation of targeted patient programs, to support access to our medicines and compliance.
  • Ensures the team lives and executes customercentricity, defined as listening to customers and meeting their needs to provide customer centric solutions, also ensures that in the team mindset and outcomes the patient comes first.
  • Thereby the BU Head acts in compliance with laws, internal regulations, company strategies & Takeda's corporate philosophy and supports GM in achievement of company objectives.
  • As Key member of Italian's Leadership Team is accountable to strive business company goals and accelerate Leadership transformation.
  • Ensure Plasma Derived Therapies availability for the country through internal negotiation of yearly allocation and market trends dynamics.

_ ACCOUNTABILITIES_

Leadership responsibility for sales & marketing team:

  • Initiates and promotes the development of direct reports in a structured way.
  • Promotes cooperative and an inclusive way of working together within the BU team members and the cross functional teams.
  • Ensures the team lives and executes customercentricity, defined as listening to customers and meeting their needs to provide customer centric solutions, also ensures that in the team mindset and outcomes for the patient come first.
  • Sets targets and objectives for the BU, promotes and regularly monitors achievement.
  • Coaches, mentors and trains employees and appraises performance within the organization.
  • In cooperation with HR and the General Manager hires, develops and retain commercial staff (marketing, sales), while developing a "best in class" working environment
  • Maintains and strengthens the high reputations of Takeda in the Rare Disease arena, possibly representing Takeda in PDT Farmindustria working group.

Financial & strategic planning:


  • Fully responsible for the local BU Rare business, including present and any future products in this therapy area.
  • Develops a BU strategy in close cooperation with cross functional team members (Medical, Marketing, Sales, Value & Access, Business support etc.).
  • Ensures implementation of policies and programs to achieve revenues and profit targets.
  • Establishes a financial plan including units, revenue and expenses in alignment with overall financial planning process, with regular forecasting.
  • Informs Brand strategy and inspires the Brand Plans for the BU brands and develops & coordinates commercial strategies/tactics with specific timelines, budgets and stakeholder responsibilities.
  • Ensures brands, competition, market dynamics, medical trends and levers of growth are assessed on a regular basis. Develops a strategy on brand issues, market development, competitive positioning, customer segments & needs.
  • Establishes and further develops a successful gotomarket model and drives projects for a revolutionary new onset in Pharmaceutical Marketing (implementing a "best in class" Rare Diseases organization).

Sales Force planning and management:


  • Responsible for building and refining the account management capabilities of individual Key Account Managers as well as the whole organization, driving key account management as a mindset rather than just a function.
  • Involves KAMs and customers in identifying critical insights to develop customer focused initiatives, innovative projects and materials.
  • Sets Sales Force Effectiveness standards and KPI's and monitors achievement on regular basis.
  • Drives KAM planning and management process.
  • Aspire to the highest standard in Sales Force Effectiveness by dedicated training activities and regular assessments.
  • Establishes Sales Force concept including coverage, resources, account planning and accurate targeting & segmentation.
  • Develops effective and compliant SF incentive system in cooperation with GM and HR.

Project Management & Cross Functional Cooperation:

  • Ensures implementation of truly cross-functional plans for sales and marketing, while working in close collaboration with Medical and Value & Access functions.
  • Transforms and communicates strategies into implementable tactics and ensures smooth execution through own core team and cross functional team members.
  • Promotes products/markets by innovative commercial programs and high quality education programs for health care stakeholders.

Customer Activities:


  • Identifies, develops and maintains professional relationships with key customers, KOLs and
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