Marketing Manager Hill's Italy - Roma, Italia - Hill's Pet Nutrition

Hill's Pet Nutrition

Azienda verificata

Roma, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

No Relocation Assistance Offered
Roma, Lazio, Italy

Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Hill's is the place to be

Hill's Pet Nutrition is a $2.3 Billion, global division of Colgate-Palmolive Company and the maker of Prescription Diet, Science Diet, and Healthy Advantage brand pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.

The Marketing Manager Hill's Italy is responsible for identifying key business opportunities in the country based on a deep understanding and good assessment of the market, trade, retail environments and shopper trends, as well as Hill's performance vs. competitors and recommends plans to convert these opportunities into sales, share and BRMO (Brand Recommended Most Often) growth.

This role leads the Marketing team in translating and augmenting divisional/regional strategies, priorities and programs into powerful local Plans by a retail environment directed at consumers, shoppers and customers that drive sales, share and BRMO.

The role is also responsible to act as the Digital Guru and thought leader for the organization by working closely with consumer media agency to effectively plan insight based consumer journeys, deploy brand assets across a number of digital touch points (own, earned and paid) and measure campaign effectiveness to build strength into future campaigns, working closely cross functionally with sales, marketing and the regional online acceleration center to create consistent and optimized annual plans.

The role will also be responsible for delivering the 1P data strategy for the company, including acquisition and engagement via CRM. Creating an annual calendar roadmapping winning tactics to onboard new pet parents vs global targets and engage with existing contacts.

The role reports to the GM and is a member of the leadership team. The role manages a team of 3-4 people.

Principal Duties and Responsibilities
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Responsible for the Marketing activation for the country with specific focus on acquisition ensuring the execution of the plans
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Lead and develops digital media plans for the country in collaboration with the EU Digital Team and local agencies to drive awareness, conversion and loyalty
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Collaborate with CD team to build business plans with appropriate 6P initiatives and Promotional Grids across Retail Environments and brands, drive synergies and efficiencies where appropriate
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Develop country specific equity, awareness, trial and loyalty building initiatives including digital activation in line with Global & Regional guidelines
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Implement Pricing Strategy and drive margin improvement initiatives
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Support the development of budget & LE's for volume and sales and prepare and monitor budget and LE's for A&P and Gross to Net in Italy, maximizing ROI of the consumer and trade budgets
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Monitor market, share trends and competitive initiatives
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Collaborate with the Professional Veterinary Affairs Team to reinforce the endorsement strategy and initiatives

Education/ Experience Requirements
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Bachelor or Master's Degree
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Minimum 8 years of experience in Consumer / Shopper Marketing and / or Customer Marketing in international environment
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Minimum 2 yrs Experience in Digital marketing
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Experience in the Pet or Pharma industry would be a plus
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Experience in Customer Management would be a plus
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Fluent in both Italian and English

Leadership Competencies
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Consumer and Customer Focus
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Strategy / Vision
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Planning / priority setting
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Developing and coaching people

Functional Competencies
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Brand and Equity Management
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Retail Environment Strategy:
Develop strategies to proactively react to shopper, trade and competitor trends
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Integrated Marketing Communication:
Integrate appropriate communication touch points to reach and persuade targeted consumers
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Strong knowledge of paid media, preferably with media agency experience
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Experience of building and delivering digital marketing strategies

Location:
Rome Office

VISA NOT SPONSORED
Equal Opportunity Employer

Work that matters, fueled by passion for pets At Hill's we have a purpose.

Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people.

Founded more than 75 years ago with an unwavering commitment to pet nutr