Strategic Marketing Analyst - Casalecchio di Reno, Italia - Bonfiglioli

Bonfiglioli

Azienda verificata

Casalecchio di Reno, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

MISSION
Supports Strategic Marketing and M&A team to analyse markets, industries and sales insights strategic with the aim to provide solid recommendations at Corporate and Business management

MAIN RESPONSIBILITY

Analyzes databases and reports in order to extract the most relevant market insights and trends (by geography, sector, product type, etc.)
Communicates market researches and insights to different stakeholders through solid and impactful presentations
Uses sales measurement models and diagnostic tools to help identify sales performance indicators and key areas of opportunity
Supports the management of the multiclient market research portfolio, through direct interactions with external market research suppliers
Provides analysis of competitors' economicfinancial results (annual reports, balance sheets)
Elaborates and maintains datasets with the most relevant competitors' data analyzing their strategic initiatives and market positioning
Identifies the Customers sample based on the strategic objective to investigate and collects customer contacts through interactions with Sales Teams
Identifies the key points of the investigation to build the questionnaire and customize it with the actual strategical objectives
Carries out the Customers survey and manages its analysis and the presentation of the main evidence
Manages the periodical requests of Bonfiglioli Sales data from Sector Associations and Market research providers
In collaboration with other Functions, collets, process and share internal data according to requests

KEY REQUIREMENTS