Junior Marketplace Activation Manager - Monza, Italia - Adidas

Adidas

Azienda verificata

Monza, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Join adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.

Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration.

We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.

At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation.

Are you ready to be part of our journey?- Purpose & Overall Relevance for the Organization:

Purpose of this role is to guarantee an Omnichannel consistent activation plan across our Market by coordinating and supporting all the key counterparts and stakeholders in order to deliver One Brand Plan at the eyes of consumers, contributing to performance achievements for Key Accounts and X-border Accounts.

In addition the role will execute, track and optimize plans in accordance with global and EUROPE guidelines and the local strategic plans in order to:

guarantee the visibility of company's key concepts on customers' on/offline channels.

- achieve business and marketing objectives for the different categories, thus increasing the sell-out.
- reach out the adidas consumer aiming at exciting, engaging and converting intention to buy into sales across on/offline platforms.

Key Responsibilities:

To guarantee an integrated Zone Marketplace activation Calendar across Key Accounts and Xborder Accounts, on/offline
To guarantee an updated mapping of physical doors across for a geomarketing view and action plan
To plan recurrent alignments with Brand teams
To support the communication with European Activation Teams supporting Account plans executed in the Zone (ie: talents, athletes, services.)
To coordinate and facilitate the above execution plans within Zone marketing organization guaranteeing a clear brief to local marketing counterparts (ie. talents & influencers selected by PR, media plan managed by Media Manager, etc)
Contribute to the regular reporting (sellout, KPIs) for an Integrated Marketplace campaign results
Contribute to create and implement Account Marketing Plans for selected local Accounts and support dedicated digital and media campaigns execution, in fully alignment with Global and local strategy; support presentation for/with Sales and Digital Teams
Coordinate campaigns and productfocused messaging in partnership with Media Manager, Brand Communication, Pr, Cultural Marketing and Sports Marketing sticking the Seasonal Campaigns calendar;
Implement the most effective and inspiring digital consumer journey leveraging on Global toolkit or creating local contents, across Accounts' or media platforms to hit brand desire and increase sellout, measuring and reporting generated goals and ROI;
Use on line monitoring tools to report on metrics while continually finding ways to improve engagement/conversion through testing and new digital initiatives;
Ensure consistent communication and contents creation in line with company standards and brand guidelines;
Check assigned budget, in line with Direct Manager's guidelines and in full respect of internal Procurement procedures
Requisite Education and Experience / Minimum Qualifications:
Understanding of WHS/Retail
Project management abilities
Experience in Trade Marketing and/or Retail
Italian and English: fluent, written and spoken

IT skills

Outlook and Word: basic; Excel and Power point: advanced;

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
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