Media Planning Coordinator - Roma, Italia - Bulgari S.P.A

Bulgari S.P.A

Azienda verificata

Roma, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Position:

Mission

Within our Media Planning team based in Rome, we are looking for a Senior Media Planning Coordinator who will be responsible for developing and co-managing the Media & Digital Communication plan in collaboration with Bulgari Local and Central teams.

He/She will support the evolution and implementation of the Global Media Strategy on/off, guaranteeing the best deployment of advertising investments on the different communication channels.

Main responsibilities

1. Media plan execution, implementation, and budget management

Drive traditional and digital media strategy implementation in the markets by respecting local peculiarities as well as ensuring alignment to the Brand global communication strategy
Collaborate with Local teams on the development and implementation of media plans across all touchpoints (print, OOH, display, paid social, search,)
Evaluate and provide feedback to local media campaigns to optimize target definition and performance based on standard KPIs
Collaborate with media agencies and business partners to ensure media plans and special activations are executed efficiently and meet business needs
Partner with Marketing & Communication teams to support the amplification of strategic projects and events
Consolidate Budget Media documents

2. Advertising creative implementation

Partner with Local Teams on creative assets allocation across all channels, ensuring alignment with local business trends and needs
Manage production coordination and execution of local advertising materials and develop creative solutions in collaboration with creative department and the production agency

3. Reporting, measurement, and intelligence**- Produce clear and compelling presentations and reports to communicate campaign recaps, media plans, budgets, and performance reports

Develop analysis on marketing campaign results in synergy with other central teams (eg. Media & Performance Team, Finance, Omnichannel, CRM) to get insights and recommend actionable next steps
Monitor competitors' strategies in terms of Media investments and communication approaches providing insights on Brand visibility across markets

Profile:

Requirements:

Degree in Business Administration, Marketing or Communications
5+ years of professional experience in media planning and management (traditional and digital media), preferably within a media agency
Analytical, datadriven mindset with an excellent understanding of the media landscape, all digital media platforms and KPI measurement
Experience in dealing with media agencies and external partners
Support budget knowledge and management
Ability to work on multiple projects simultaneously in a fastpaced and dynamic environment
Excellent communication and collaboration skills, with the ability to work crossfunctionally
Fluent in English and Italian (International experience is a plus)