Digital & CRM Specialist - Roma, Italia - Abbott Laboratories

Abbott Laboratories

Azienda verificata

Roma, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Job Core Responsibilities

The digital & CRM specialist is accountable for the performance of the online campaigns and the CRM activities of the affiliate.

Description of Responsibilities

Main tasks include:

Launch, structure and optimize the company Google Ads account
Launch and optimize Social Media campaigns (with focus on Facebook)
Track and analyse campaign performance to improve online efficiency
Produce reports for management
Support in identifying solutions and make recommendations to improve channel effectiveness
Suggest and develop new campaigns across multiple digital channels
Suggest and develop creative effective digital assets, also liaising with the agencies as well as internal brand team
Build digital/CRM strategy for ANI brands and business cases to gain investments from internal stakeholders
Champion and drive through necessary CRM & digital channels build ups and optimizations ensuring full buy in from all stakeholders in the business
Suggest and optimize the eCommerce and website product pages
Manage the relationships with media agencies

Knowledge and Experience

12 years of experience in a media agency (experience with FMCG or Consumer Health business are preferable but not necessary)
Experience with Google Campaign Manager and Facebook Ads platform
Experience in data analysis and reporting (confident in using Google Analytics)
Google Ads certification (Search or Display) is strongly preferred
Analytical and data driven mindset with the ability to translate data into commercially actionable plans
Knowledge of Amazon Advertising is preferred but not required
Excellent knowledge of Power Point and Excel
Fluent in English
Teamwork mindset