CRM Lead - Milano, Italia - Oliver James Associates

Oliver James Associates

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Per il centro di eccelleza europeo di un'azienda leader nel mondo FMCG con base nord Italia, stiamo cercando una figura di CRM Lead che guiderà la strategia e le implementazioni a livello EU.

Se hai almeno 8 anni in clienti del mondo Consumer Goods o in società di consulenza, non perdere questa opportunità.

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Per il centro di eccelleza europeo di un'azienda leader nel mondo FMCG con base nord Italia, stiamo cercando una figura di CRM Lead che guiderà la strategia e le implementazioni a livello EU.

RESPONSABILITA'

Set up and lead a new CRM function designed to support our European Markets
Champion and deliver Personalised Marketing, helping to achieve an uplift in customer revenue, satisfaction, and retention
Develop and recommend impactful CRM projects for the Growth Hub, prioritising programmes based on consumer, capability & commercial objectives
Work closely with other channel leads to ensure a consistent customer journey and timely delivery of joint strategies and projects
Lead capability advancing projects inc. endtoend Personalisation campaign delivery and the testing & rollout of new Salesforce enhancements
Drive process optimisation for the Salesforce Enhancement workstream, ensuring the Growth Hub PO and BA resource act as an accelerator for the region
Act as the CRM senior point of contact for all Growth Hub engagements
Provide regular updates on the team's outputs and performance to the Europe Growth Hub Lead and senior stakeholders. You'll be accountable for the team meeting their soft and hard KPIs
Align with other CRM initiatives happening across the global organisation
Lead on innovation and nextgen thinking for CRM in the industry
Manage a team of managers, offering support in the daytoday and their career development
Recruit amazing talent and build a high performing team
Evolve processes to ensure efficient ways of working to maximise team output
Contribute to the inclusive company culture where people are recognised for their contribution

ESPERIENZA RICHIESTA

Digital Marketing with a focus on CRM
Handson experience and good working understanding of CRM tools, including Salesforce Marketing Cloud
Proven experience leading and growing a high performing and consumer focused CRM team within an ecommerce environment
Able to liaise and influence key senior stakeholders
The versatility and willingness to learn new technologies on the job
An ability to work as part of a team, managing multiple projects and stakeholders at the same time
Strong English language skills