Product Go-to Market - Milano, Italia - Pirelli
Descrizione
Within the Product Go-to Market Team, the figure will be responsible for performing the following tasks:- Coordinate the project management of new product launches within the Car business, ensuring all teams involved are well informed about market arrival timelines and activity schedules.
- Conduct datadriven analyses on product profitability, market, competition, and consumer reviews managing extensive datasets and providing valuable insights to develop the Goto Market strategy.
- Develop the value proposition and key messages for the new products addressing consumer needs, highlighting key benefits and reasons to believe to be leveraged in the product communication.
- Coordinate the new products' marketing plans ensuring coherence among all different channels and monitor postlaunch KPIs to facilitate datadriven improvements.
- Support the development of business model, value proposition, and economic feasibility for new services introduction.
Requirements:
- Master's Degree in Economics.
- At least 13 years of experience in the same role and in project management roles.
- Fluency in English.
- Advanced knowledge of SAP and Microsoft Office Suite.
- Strong analytical skills.
- Strong attitude to teamwork.
- International mindset.
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