Gucci Global Media Strategist, Native Content - Milano, Italia - Groupe Kering

Groupe Kering

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Summary

Role Mission

The GLOBAL MEDIA STRATEGIST, NATIVE CONTENT & AFFILIATES is the global planning lead for native content and Affiliate Marketing across all categories at the brand (fashion, eyewear, timepieces, jewelry and beauty).

As a channel expert, this individual will be the top authority for finding, planning, negotiating, managing execution and monitoring results these type of partnerships, ranging from large scale publishers and platforms to independent KOLs.

Job Description:

Responsibilities:

Cocreate the worldwide strategy to support various initiatives throughout the year, supporting our yearly collection and product themes
Work with Global Media Director to build worldwide planning guidelines and update seasonal planning briefs for the regions
Collaborate with regions to prepare budget plans for all initiatives
Identify and manage worldwide upfront native projects and review local incoming plans from the regions
Governance across the local Affiliate Marketing programs and product feed, setting guidelines and driving central strategy for the channel, collecting and distilling local insights.
Find negotiation and insight synergies between 'book direct' and 'affiliate powered' plans
Work closely with fellow Channel experts for 360 extensions, Product Marketing for the collection strategy, VIP team for talent selection and Content Team on narrative, etc.
Build smart syndication strategies to leverage the content across partner and O&O platforms
Find and nurture relationships with top creators and creative teams
Work with Media Optimizers and Insights team to summarize performance and prepare summary material for sharing with executives of all levels
Leverage all relevant tracking tools for monitoring response (Wearisma, Affiliate links, etc.)
Help legal draft SOW agreements
Monitor the regular regional inputs into MMS for plans, budgets, etc.

Key Requirements

Minimum of 5+ years of experience in media planning, eMarketing and/or native content marketing
Editors eye and media planner instinct, strong analytical, presentation and communication skills
Experience in Affiliate Marketing platforms (ex: Rakuten, Partnerize, etc.)
Confidence with working in a multicultural, global organization
Passion for the fashion, luxury and digital industry
Proactive, entrepreneurial, enthusiastic, driven and well organized
Google Analytics, Affiliate Platforms, Social Media Analytics

Job Type

Regular

Start Date

Schedule

Full time

Organization

GUCCIO GUCCI S.P.A.