Digital Marketing Specialist - Sesto San Giovanni, Italia - Campari Group

Campari Group

Azienda verificata

Sesto San Giovanni, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Date:
Mar 24, 2023- Location: Sesto San Giovanni, Milan, IT- Additional Location:

Function: Marketing
Seniority Level: Associate
Employement type: Permanent
Workplace Type: Hybrid
Company: Campari International SrlCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

Mission/Objectives
She/he will contribute to strengthen Campari portfolio global digital presence consistently across channels in Travel Retail.

She/he will foster consumers' online engagement and consideration, and the efficacy of digital content deployed along consumer and shopper journeys, as well as boost in store experience to deliver superior omni-channel campaigns.

Key Responsibilities and Activities

Collaborate with Brand Management team to deploy the digital strategy and integrated Omnichannel Campaigns, implementing and leveraging digital marketing channels to deliver brand marketing objectives
A&P Budget setting and Agency briefing: collaborate with Brand Management teams on briefs, budgets, reports and results analysis
Own daytoday relationships with agency partners to drive timely and effective delivery of programs, managing execution of
Paid Digital Media campaigns (e.g. Paid Social, Display / Video, Paid Search,ecom)
CRM core programs and campaigns
In store digital integration & retail consumer experience
Adapt global comm to the channel/formats specifics
Establish campaign hygiene rules / standards with agencies setting KPIs and targets, monitoring and evaluating compliance, results and impact on an ongoing bases
Analyzes various data sets across partners, channels, media, and first party in order to provide insight driven recommendations to optimize performance and achieve Kpis
Deployment of the Ecommerce market strategy & toolkits across key customers
Work in close partnership with local Marketing roles, GSM & Media teams to ensure consistent media strategy deployment and sharing lesson learnt

Key Relationships

_Internal:
_GSTR Brand Marketing, Channel & Customer Marketing, Sales and Field Activation Team, Legal, Finance, Planning, Global Strategic Marketing Team (Digital, media, marketing, insights)

_External:
__ _Agencies, Distributors & Customers, Media Planning & Buying partners

Experience & Education

3+ years experience in digital marketing, with exposure to both Paid Digital Media as well as Organic and Digital Content Production and ecommerce
Ability to work in a fast paced, dynamic team environment
Relevant work abroad experience and multicultural mindset
Prior experience in media / digital agency is a strong plus
Relevant experience in FMCG, with experience in Spirits/Beverage being a plus
Degree or MBA qualification in relevant discipline (Business/Marketing/Communication)

Required Skills:

Working Knowledge of digital marketing channels such as SEM, SEO, Social Media, Display, CRM Systems, Website management, traffic analysis and reporting tools
Good Agency / partners management skills and accustomed to digital media jargon and KPIs (e.g. CPM, CPC, engagement rate, etc)
Strong in data analytics and data mining, creating factbased stories to deliver action. Budget management skills
Good project management skills, Entrepreneurial mindset and results oriented
Ability to work autonomously, managing priorities and multitask across numerous work streams
Proficient knowledge in Microsoft Office
Develop and execute effective, impactful presentations
Excellent written and verbal communication skills, fluent in English and Italian
Team worker, High energy and drive
Experience with ecommerce, as well as social listening tools are a plus

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment.

Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

**Note to applicant