Category Manager - Cinisello Balsamo, Italia - BorgWarner

BorgWarner

Azienda verificata

Cinisello Balsamo, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

BorgWarner's Fuel Systems and Aftermarket business ("PHINIA") is intended to separate from BorgWarner in late 2023

PHINIA will be a product leader in fuel systems and aftermarket distribution with balanced and synergistic exposure among Commercial Vehicle (CV), Light Vehicle (LV) and Aftermarket end markets, with embedded relationships with global OEMs and a focus on the global vehicle parc.

As well as being an industry leader in combustion technologies and chassis systems PHINIA will also be driving the transition to green fuels and hydrogen combustion by developing effective solutions to decarbonize the future of transportation.

Job purpose

Execute and adapt overall gotomarket strategy within region
Drive demand and customer loyalty
Deep understanding of the competitive and market landscape
Implement positioning & messaging for brand, products, solutions & value proposition
Customer insight and research
Define & implement price position

Key role and responsibilities

Market analysis

Understand the competitive and market landscape be the expert on our competition and how they are positioned
Understand all key market and channel trends and define appropriate penetration strategies to reach end user ensuring highquality customer journey
Customer insight and research

- be the expert on the customer: who they are, how they buy, key buying criteria and the Delphi Technologies share of wallet

Demand Creation

Execute and adapt customercentric gotomarket strategy within region
Define and execute action plan to realise sales pipeline opportunities
Execute market launches of new products, ensuring customer shelfspace wins
Understand wallet size & share to identify growth opportunities for key customers
Define and own customer loyalty plans and actions to drive sales growth
Plan and implement appropriate marketing tactics through the product lifecycle

Category communications

Lead implementation of category communication & content marketing plans in region
Create regionspecific materials & content specific to increase customer engagement
Develop promotional plan delivering increased brand awareness & market share growth
Translate & adapt central communications for maximum effectiveness within region
Support shows / customer events to build brand awareness and customer intimacy

Financial and market-share growth

Implementation of the tactics to achieve revenue and profitability results and market share growth for the category
Understand key financial & economic indicators to drive regional growth
Define and own the region price position based on market and financial indicators & EMEA price policy
Lead regional annual price review, NTR pricing & price adjustments
Implement appropriate sales enablement activities to drive demand, adoption, shareofwallet gain, and overall success

Demand Planning

Support EMEA demand forecasting process through collection, analysis and communication of local market data

Continuous improvement

Be the category Subject Matter Expert (SME) providing sales enabling training and knowledge transfer to customerfacing teams
Be a marketing leader for process development and implementation

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