Brand Leader Immunology - Milano, Italia - Novartis
Descrizione
Responsible for defining and implementing country specific brand strategies, developed with the local cross-functional brand team, aligned with global and Region Europe brand strategy, and endorsed by local management.
Your key responsibilities:
Your responsibilities include, but are not limited to:
- Develops brand strategy, promotional campaigns & tactical plans within marketing budgets
- Prepares content of Integrated Brand Teams and Launch Teams and Runs market research programs & market insights for responsible brand and monitors
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order
- Lead the crossfunctional local/regional brand Team, incl. coordination of Integrated
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of
- Identifies area market insights and opportunity via customer interactions. Executes central marketing activities as well as regional initiated marketing activities
- Monitors product performance and external environment using appropriate tools and taking
- Building solid collaboration with the main scientific Societies and KOLs
- Leverage digital skills to boost omnichannel approach identifying innovative solutions to maximize customer engagement and experience.
- Enhance interface with Global and Region Europe Teams to influence and act as role country to shape critical strategic factors for the brand
Commitment to Diversity & Inclusion:
- Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._
Minimum requirements
What you'll bring to the role:
- Scientific or Economic Degree
- Fluent Italian and English
- 5 years of experience in Brand Management
- Operations Management and Execution
- Project Management skills
- Knowledge of immunology area will be strong advantage
Division
Innovative Medicines International & Chief Commercial Office
Business Unit
Region Europe IMI
Country
Italy
Work Location
Milano
Company/Legal Entity
Novartis Farma IT
Functional Area
Marketing
Job Type
Full Time
Employment Type
Regular
Shift Work
No
Early Talent
No
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