Ac - Digital Communication Specialist - Milano, Italia - Samsung Electronics

Samsung Electronics

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Position Summary

Job Purpose

The professional, reporting to the communication manager, will be responsible for managing online communication, digital media planning, related analytics and content development.

Role and Responsibilities

Key Responsibilities:

Define and implement the digital communication activities with a multichannel approach, B2B and B2C, from owned platforms and 3rd party
Segmenting main clusters: endusers (new adopters, renewal, evaluation stage,) and particular focus on B2B professionals (consultants, architects, installers, builders, distributors).

Main Activities:

Contribute to oversee and analyze digital advertising campaigns (setting goals, tracking trends and reporting results);
Point of contact for online and media communication agencies, briefing them in order to develop contents by channel and target
Planning and monitoring activation campaigns with the aim of maximizing Brand and Product Awareness, Lead Management, segmenting and filtering activities at National and Local Levels.
Supporting clients and partners to create coadv campaigns and communication materials (online and offline), maintaining brand identity and Samsung guidelines

Skills and Qualifications

Qualifications/Requirements:
Professional Experience: 4-5 years' experience in managing communication marketing activities and campaigns;

Educational Background:
Masters / Bachelor preferably with Marketing or Digital specialization

Computer Knowledge:
Good skills of main office tool

Language Knowledge:
Very good written and spoken English.

Others:

strong communication and interpersonal relationship skills, analytical approach, positive and proactive attitude, strong cooperation with internal and external teams, both at local and international level (central European team and other subsidiaries, communication agencies, customers, product manager,).