Influence & Social Media Project Manager - Milano, Italia - L'OCCITANE ITALIA S.R.L.

L'OCCITANE ITALIA S.R.L.

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

When Erborian was launched in 2007, our goal was simple: create innovative and impactful products to enrich your routine, giving you the most for your complexion in the least amount of steps—from your morning moisturize to nightly cleanse and everything in-between.

Years later and our core values remain unchanged.

We aim to bring unique and easy to use products (like our CC or BB cream—the first of its kind in Europe) that promise to always put your skin first.

Job Title:
Influence & Social Media project manager

Reports to:
Erborian Communication team based in Paris

Location:
Milan

JOB SUMMARY:

The Influence & Social Media Manager for Erborian Italy is responsible for growing and nurturing Erborian's community on social media to drive brand awareness and lead the buildout of Erborian in the country.

She/he oversees influence (both Paid & organic), community management, social media content creation and is the key liaison for Sales & Marketing department.

JOB RESPONSIBILITIES:

Community lead & influence (organic):

Build a community with a strong focus on Tik Tok and Instagram using qualitative metrics and day to day community management.
Identify new influencers for outreach and maintain relationships with influencers
Update the brand fans database
Manage product mailouts and head office orders
Look for new processes/tools or opportunities to optimize influencers outreach
Engage with content creators

Partnerships (paid) & other PR activities

Work with the PR agency to ensure press and influencer push throughout the year
Contact some on the influencers directly for partnerships
Organize paid partnerships when relevant (press release writing, organizing and attending influencer/agent appointments, answering press queries, proactively pitching product features to maximize placement opportunities)
Maintain current relationships and develop further key press & influencer contacts across all media channels

Social media & UGC content creation

Manage our micro influencers & UGC content creation platform (Skeepers)
Ensure a strong link with central communication & digital team and other countries to collect/share best practices and create content synergies
Work hand in hand with Central Digital Media Team to optimize social paid (media) activity

Monitor and analyze performances

Monitor and optimize our monthly report to track performances
Followup budget on a monthly basis
Benchmark trends and share them with the whole EU team

All other duties or projects as assigned

KEY PERFORMANCE INDICATORS:

EMV/Return rates on product seedings

Engagement indicators (views, likes, comments etc)

UGC growth

REQUIREMENTS:

EDUCATION
Bachelor's degree required

EXPERIENCE
- a first experience in social media and influence, within the beauty industry, in a brand or an agency.

Proven success developing and managing an influencers community. Successful track record of elevating brands and influencers alike.
Having a strong personal presence on social media could be an additional asset.

SKILLS

Strong experience with community lead and influencers.
Strong proficiency in Social Media (especially Tik Tok) and community management.
Strong communication skills and strong ability to interact with content creators, external agencies and other partners.
Negotiation skills to adapt financial conditions of paid partnerships according to operations and profiles.
Selfstarter who thrives inside a startup environment
Wide degree of creativity
Selfmotivated and proactive approach with an appropriate sense of urgency
Resultsoriented mindset to best manage the evolution of the activity and to be able to clearly share results with the team and top management.
Ability to deliver in a timely manor
Ability to think strategically and create a bigger picture vision while also executing that vision
Enthusiastic, very collaborative and energetic.
Potential travel needed to build up relationship with influencers