Global Digital Lead Generation Analyst - Milano, Italia - Amplifon Group

Amplifon Group

Azienda verificata

Milano, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Who we areAmplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. More than 18,500 professionals every day in a network more than 9,200 points of sale give back the joy of hearing, feeling, and living to thousands of people across the world.
In Amplifon we believe people are the most important component of our success.

Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers.

We believe that it's only through strong investment in talent engagement, continuous professional development, support, and recognition that our people can exceed every limit and build a fulfilling career.

What we are looking forFor our Global Brand, Media & Digital business unit, we are currently looking for a

Main Responsibilities:

Develop and execute digital advertising strategies across various channels such as Facebook, Google Ads, and others together with country digital manager and media agency
Manage and optimize campaigns to ensure maximum ROI and lead generation goals achievement
Analyze and report on campaign performance (media and creative) providing recommendations for improvement.
Collaborate with crossfunctional teams including country digital manager/specialist, brand team and media agency to ensure alignment on lead generation strategies.
Conduct research to understand target audience, competition and industry trends to develop effective advertising strategies, using internal and external tools (SimilarWeb, Google Market Insights, etc.)
Stay uptodate with digital marketing trends and emerging technologies.

Your Profile

General & Technical Skills:

23 years of experience in digital advertising and campaigns management
Fluent in English, both written and oral
Strong Excel Mastery ( Pivot, V Look Up...)
Sophisticated Analytical Skills with the ability to derive insights from data to improve campaigns
Experience with Google Ads, Bing Ads, Search Ads 360, Meta Business Suite
Knowledge of A/B testing and conversion optimization strategies.
Excellent communication and collaboration skills.
Master's degree in marketing, Communications, or related field.

Managerial Skills and Personal Characteristics

Passionate about digital advertising
Datadriven decisionmaker who is organized and detailoriented
Able to work under pressure and meet deadlines while maintaining a positive attitude
Proactive mindset to discover and define new opportunities
Team player who thrives in a collaborative environment.

Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace.

Aligned to this goal, we offer a hybryd working policy, allowing employees to work

9 days/month remotely