Brand Manager - Milano, Italia - Straumann Group

Straumann Group

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Position Summary:
The Role

Brand Manager is responsible to develop the brand/products assigned proposing, developing, implementing and evaluating marketing activities to deliver sales and marketing objectives.

He/she is responsible to develop the brand across the 4Ps, defining marketing strategy and activities and
being the point of contact between local team, regional team and headquarter.

The Brand Manager, in line with company guidelines, is responsible at product level to define and adapt to local needs the portfolio strategy, to define the launch plan into the Italian market for innovations in order to meet business objectives.

He/she is responsible to define promotional activities according to price positioning and supporting growth within financial guidelines, providing a complete menu of solutions to be attractive towards prospects, top customers and facilitate cross-selling between the different company franchises or to facilitate the upselling within the brand portfolio.

He/she will contribute to build the communication strategy to establish and/or reinforce brand positioning and awareness in Italian market across the different touchpoints in a consistent, compelling and differentiating way, in synergy with global blueprint.

For this position a combination of strategic thinking, tactical planning and marketing communication skills is needed to be successful. A high level of technical product and customer/market understanding is required.

Strong communication skills will be required as this role will bring new products to Italy and will present them to the Area Sales Managers & Sales Force to develop targeted, customer specific campaigns.

An ability to translate complex technical information into simple, executable messages will be vital, as will be the ability to analyse the effectiveness of implementation of all activities.

Market analysis, sell in tracking and activities follow up is a key accountability of brand manager to build on learnings and actively propose strategy finetuning.

Responsibilities of the Position:

Being Italian market responsible of products managed
Networking within HQ, representing Italian market to ensure new product development requirements are well voiced and provided to HQ
Successful management of launches and projects from start to finish, including development of business case, forecast, preparation and implementation of the marketing plan and sales initiatives
Active involvement with key customers and opinion leaders in synergy with customer and product advisor, sales team and top management
Followup and analysis of the success and ROI of launches and projects and adjust if necessary with datadriven and factbased reco
Developing systems to track and measure both the success of implementation and the business outcome to enable refinement and continuous improvement
Understanding competitors' strategies and plans and working with the Customers, other members of the Marketing team and Sales Managers to develop targeted marketing campaigns and activities
Management of operational expenses budget to deliver the plan objectives, within budget
In collaboration with Sales Management Team, ensuring that the sales force have the skills, knowledge to implement execution of the marketing plan
Ensuring that customers and internal staff are appropriately trained and communicated about product development and new initiatives.
Ensuring that the content of New Hire Induction training is owned and communicated appropriately through ownership of the content of the induction programme.

Minimum Qualifications:

Education: Degree in economic or scientific disciplines (possibly followed by a Master or postgraduate course in Marketing)
Minimum 3 years marketing experience in global ompanies, ideally in B2B, medical devices/dental marketplace
Proven ability to develop and execute a multichannel sales and marketing plan at strategic and tactical level
Experience of working closely with large sales forces, ideally in medical devices/dental marketplace
Excellent project management skills
Excellent analytical skills evidence of 'closing the loop' and measuring success of business initiatives
Strong written, verbal and presentation skills
Ability to assimilate complex market data with qualitative inputs to arrive at factbased, informed decisions
Ability to network and form strong business relationships with influential key opinion leaders
English Fluent

Competencies & Skills

Results oriented
Well organised and logical thinker
Business acumen
Positive, cando attitude
Proactive and fast learner
Prepared to take ownership and commitment for business initiatives and outcomes
Ability to influence and drive business outcomes across highly matrixed organisations
Crossfunctional approach
Team player and collaborative mindset