Panerai Sr Marketing Operation Manager - Milano, Italia - Officine Panerai

Officine Panerai

Azienda verificata

Milano, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Codice di riferimento: 89337
Panerai Sr Marketing Operation Manager:

Milan, MI, IT
PermanentFondata nel 1860 a Firenze come laboratorio, negozio e scuola di orologeria, Panerai è stata per anni il fornitore di strumenti di precisione per la Marina Militare Italiana, soprattutto per le esigenze dei corpi speciali subacquei. I progetti sviluppati in questo periodo
tra cui gli orologi Luminor e Radiomir -sono stati coperti dal segreto militare per anni e il loro lancio sul mercato internazionale è avvenuto in seguito all'acquisizione del marchio da parte del gruppo Richemont nel 1997.

Oggi Panerai sviluppa e produce nella manifattura di Neuchâtel i propri movimenti e orologi, sintesi tra design e storia italiani e maestria manifatturiera svizzera, che sono venduti attraverso un'esclusiva rete di distributori e nelle boutique monomarca nel mondo.

Panerai is a high-end status sports watch brand, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.

The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

For our Panerai HQ, we are looking for a Panerai Senior Marketing Operation Manager

Reporting to the Head of Marketing, he/she is in charge of the Marketing Operations, collaborating closely with the Marketing team and the rest of the business and acting as the key referent of the Marketing Operations for designated Markets.

She/He has the responsibility of coordinating and following the implementation o f all marketing and communication strategy and actions and driving the performance measures: cross-functionnal project management, 360 activation plans, product launches, key campaigns, key events for the brand (Watches&Wonders etc), liaising with all internal stakeholders and the regions.

Main Responsibilities

Marketing Operations_
Contribute to the Brand annual strategic plan and budget elaboration and presentations to the Group.
Coordination between Panerai HQ & regions liaison through the 360 activation plan
Collaborating with marketing/communication teams to coordinate daytoday activities that lead to the completion of projects/tasks.
Ongoing communication with the regions and international to make sure that the strategy is common, shared and that the locale activation is agreed and well executed.
Building strong relationships across a global teams to ensure achievement of business objectives as well as look for opportunities to improve processes and operational efficiency.
Lead and drive project planning, budgeting, and identification of resources needed
Coordinate the implementation of strategic initiatives and crossfunctional processes
Deliver strategic innovative 360 activation plans.
Monitoring the progress of the project activities on a regular basis in collaboration with the team members.
Planning and key milestones champion: Oversees daily operations to make sure that the key milestones are identified and respected.
Work with the Head of Marketing to design and implement marketing/com efficient processes with the subsidiaries.
Be involved and followup the contents creation with the Creative Department
Offline Media_
Development of the global and local offline media briefs
Development of new offline media capability, defining processes and guidelines
Management and negotiation of global and local buying of offline, guaranteeing costs optimization through the support of the global and local media agencies
Collaboration with global and local brand marketing & business teams to align offline media strategies
Lead and management of daytoday interactions with Richemont Group and local subsidiaries
Act as a reference point for global media partnership, local subsidiaries and Group stakeholders for the offline media related topics
A&P budget coordination_
Hold and monitor the budget: Responsible of putting together the marketing budget guidelines and communicating with the regions.
Responsible of the budget follow up throughout the year.
Quarterly reporting and consolidation of A&P in collaboration with Finance team

PROFILE

Degree in BA and/or Marketing
Minimum 7 years of marketing experience in a structured and multinational environment
Ability to accompany a branding strategy with vision being entrepreneurial with hands on approach towards business
Leadership skills: ability to manage and convince people (HQ, region)
Strategic vision, ability to "zoom out and in" a situation
Excellent communication and facilitating skills, diplomat.
Strong analytical mind with a proven ability to manage relationships as well as solid process skills.
Doer, Results driven