Emea CRM - Modena, Italia - Maserati S.p.A.

Maserati S.p.A.
Maserati S.p.A.
Azienda verificata
Modena, Italia

2 settimane fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione

_ROLE__:
EMEA CRM & Digital Marketing Responsible_

_ORGANIZATIONAL AREA__:
EMEA - Brand Marketing_


_ROLE PERIMETER__:
EMEA_


_LOCATION__:
Modena/Hybrid (up to 70%)_

- _

  • Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally._
  • Powered by Passion. Unique by Design. Innovative by Nature. Masters of Italian Audacity._
  • With an Italian History and as Global Icon, Maserati is now looking for new talents to join the #Maserati Family._

MISSION


The EMEA CRM & Digital Marketing Responsible develops and delivers all digital, social and CRM Activities for Europe Middle East and Africa as a point of reference for all 6 Sub-Region in EMEA and for the Global Team.


MAIN RESPONSIBILITIES

  • Integrate the
    CRM campaign in overall
    communication strategy, in
    coordination with Global CRM; ongoing monitoring of the
    leads performance and implementation of strategy and plans for improvement.
  • Be Account in order to
    deliver and
    enhance all the
    activities proposed by Global Maserati on Market being a point of reference in term of understanding of the project and
    support market in implementation both from a CRM perspective than a Digital Prospective.
  • Make
    Analysis in order to give EMEA Markets and Top Management analysis regarding
    Lead Management,
    Quality and
    Mix of Lead,
    Conversion Rate, find out weak points and make action plan in order to improve Lead Management Performance. Analysis could be done partly weekly or monthly with follow up with markets at least once a month.
  • Deliver
    Special Projects with a 360° approach (e

g CRM:
Sales Events with Absolute Results agency, Nurturing Campaign,


DIGITAL:
Tik Tok, LinkedIn, Spotify) in order to increase conversion from digital contact into sales.
-
Support marketing implementing all
digital assets from a Digital and Social point of view.
-
Deal with Third Parties from budget to definition of KPIs to analyses results and action plan to improve performance.


REQUIREMENTS

  • Bachelor's degree in marketing or economics.
  • Marketing/Digital qualification and/or experience demonstrating your understanding of
    digital brand marketing,
    ecommerce and
    CRM.
  • An understanding of the evolving
    digital landscape,
    trends and
    consumer behaviours.
  • Strong interpersonal skills and ability to coordinate with other functions, departments, external stakeholders effectively and a learning mindset.
  • Previous experience in the luxury/automotive industry appreciated but not essential.
  • Proficient knowledge of English (minimum level C1).

WHAT WE OFFER


Being part of the Maserati family will give you the chance to work within an
international work environment, leading and contributing to different projects in cooperation with cross-region teams.

You'll be able to work
remotely and by a
flexible schedule, while benefiting from dedicated
welfare programs and continuous
learning and
development opportunities - we make an extensive range of internally and externally run courses available for all our employees.

Benefits will be discussed with you by your recruiter during the hiring process.


OUR RECRUITMENT PROCESS


As a first step, your CV will go through our screening: feel free to
customize it to express who you are and to tell us about your most relevant experiences and characteristics, but remember that we do appreciate
clarity and
synthesis.

We will also be glad to read any
cover letter you wish to submit.

In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a first call where we will know each other; you will tell us something more about yourself and your interest in Maserati, while we will be available to answer your questions.

The selected profiles will meet the HR Business Partner and the EMEA Brand Marketing Manager.


DIVERSITY & INCLUSION
Join Maserati World.

Audacity #Passion #Maserati
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