Digital Marketing and Communication Manager - Milano, Italia - ROCKWOOL Italia

ROCKWOOL Italia

Azienda verificata

Milano, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Location:
Paris or Milan

You will be responsible for planning, coordinating, executing, and implementing the ROCKWOOL Core Solutions marketing and communication plan, both internally and externally, increasing awareness of our organisation.

The role will have an international focus, with a specific emphasis on European countries (English, Polish, German, French, Italian and Spanish language).

The primary focus will be on Branding and Marketing, with a strong emphasis on digital marketing and brand positioning. You will craft compelling stories that captivate audiences and drive action.

You will manage the Communication & Digital Officer and will report to the Marketing & Development Director. You will communicate and collaborate with product management teams, regional marketing, and sales teams, managing external agency partner relationships.

This is the role

Lead and coordinate the marketing approach with a focus on digital channels.
Execute the development of crosschannel marketing efforts to achieve strategic targets.
Create relevant content across different channels and types of media.
Develop and implement a road map that defines the set of initiatives to achieve key performance indicators.
Plan digital campaigns that drive measurable business results
Leverage new and innovative digital opportunities.
Identify and manage agency partner relationships and evaluate performance.
Lead the localisation process of marketing and communication initiatives and tools in the six languages of the organisation.
Work with internal and external partners to drive initiatives through to execution.
Lead annual, quarterly, and monthly digital campaign planning processes.
Prepare material for management presentations.
Measure KPIs and prepare periodic overviews.
Manage the performance process of the Marketing and Communications team.
Ensure compliance with for all marketing and communication productions.

This is who you are

A Master's degree is preferred.

5+ years of experience in marketing and communication management, working cross-functionally in marketing agency or corporate business, with a focus on social media and digital.

Proven results achieved in digital marketing, and brand positioning in B2B area.

Technical competence in Marketo or similar tool, CMS systems, Photoshop, InDesign, Google Analytics, SEO.

Experience of landing page creation and website maintenance.

Budget management experience and analytical skills. Strong planning and organizing skills.

Ability to craft business-relevant content into stories that engage the target audience across channels. Excellent presentation skills, including the creation of well-thought-out presentations for delivery to C-suite executives.

Fluent in English, with French and/or German proficiency appreciated.

Ability to travel up to 10% of the time.

This is an exciting opportunity to take you career to the next level and lead the marketing and communications efforts for a well-respected and established brand in the building materials industry.

We value and cultivate a diverse and inclusive working culture where employees with different background, nationalities and competencies work side by side.

Work Location:
In person