Digital Communication Specialist - Bagno, Italia - CNH Industrial

CNH Industrial

Azienda verificata

Bagno, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

COMPANY PROFILE:

PRIMARY FUNCTION:
The Digital Communication Specialist (DCS) is a resource operating within the CE Europe Brand Communication Team.

She/He is the main responsible for the implementation of the regional communication strategy and plan, with special focus on digital actions, liaising with different functions and stakeholders inside (Product and Parts & Service managers, local field Marketing Managers, CRM Team, etc ) and outside (creative, digital, PR agencies, etc ) the company.

RESPONSIBILITIES:

The main responsibilities of this role are:

Social media management
Strategy definition according to business drivers (product and service launches, events, promotions, etc ); editorial plan definition, implementation and monitoring; contents / posts / creativity definition to convey the brand messages (including proper tone of voice by post and channel); social channels daily monitoring and day by day pages moderation in coordination with the digital agency; main KPIs monthly monitoring and reporting
Website and online tools management
Define website contents updates (homepage highlights, news, products, services, pictures, videos, brochures, promotions, etc ) granting proper tone of voice, SEO optimization and full integration with the general digital marketing strategy; monthly analytics reporting; guidelines supervision on new websites / website updates according to brand visual identity; ensure constant update of regional image / video bank and marketing tools according to markets / dealers and other internal functions needs
Digital paid adv and lead management
In cooperation with the CRM Team identification of possible processes / sources to increase quality and quantity of generated leads and their proper management through the sales process; digital sponsored campaigns definition (search engine, display and social media) and management according to business drivers (products and services launches, events, promotions, etc ); budget management and campaigns implementation in cooperation with the digital agency; KPI monitoring, reporting and final ROI measurement
Photo / Video shooting coordination
Definition of agency briefing in agreement with Product and Parts & Service marketing; on site coordination during photo / video shooting granting the collection of the contents needed to implement the integrated communication strategy; followup of postproduction / editing activities and final approval process

QUALIFICATIONS & REQUIREMENTS:

Degree in marketing and communications preferred choice
23 years of professional experience in similar role
A wide degree of creativity, must be confident communicator
Excellent project management and planning skills
Able to work under pressure and lead different project simultaneously

Fluent in English

French or German as additional European language preferred
Readiness to work in an international organization; teamwork orientation
Travel Requirements (National/International/Expected % of time): Occasional depending on business needs (events, photo / video shooting, etc )
Provide active contribution to the CE Europe team by conducting market trends and sales performances overviews and insights
Responsible to create sales plan outputs for the monthly reviews: this also includes ability to present and contribute actively during meetings and presentations
Being involved in support activities to the commercial team, including coordination of weekly meetings with the field sales team, and inventory and orders portfolio monitoring
Support Dealer Business Plans definition, identify business managers sales targets for the incentive scheme and consolidate achievements
Systems and process: work with ICT, as business referent, to develop business intelligence tools and dashboards, according to business needs

SKILLS:

Able to interact with different teams, cultures and stakeholders inside and outside the company
Able to identify priorities and urgencies; problemsolving attitude
Very good communicator, able to explain and present in a clear and efficient way
Creative mindset, capable to think out of the box
Excellent knowledge of MS-Office suite
Solid knowledge of Google Analytics and Facebook Insights and Ads tools
Good knowledge of photo (Photoshop / Illustrator) and video (Adobe Premiere) editing tools