alessandra grosso

In oltre 10 anni di carriera, ho sviluppato e guidato strategie di marketing vincenti per mercati internazionali, combinando precisione e innovazione. Tra le mie responsabilità attuali rientrano la definizione di obiettivi di marketing basati su performance passate e previsioni di mercato, la ricerca e l'analisi di tendenze, e la gestione di campagne attraverso vari canali mediatici.
Attualmente, come Marketing and Communication Manager, ho guidato iniziative di marketing attraverso una rigorosa analisi dei dati e una visione strategica, collaborando strettamente con team di CRM, Insights e Revenue Operations.
Sono abituata a lavorare a stretto contatto con media buyer, agenzie pubblicitarie e fornitori per garantire il successo dei progetti di marketing, gestendo budget in modo efficace.
La mia carriera è stata caratterizzata da un forte orientamento ai risultati e dalla capacità di creare team ad alte prestazioni. Sono appassionata di processi, performance e perfezione in ogni interazione con i membri, e sono convinta che il mio approccio data-driven e la mia curiosità analitica possano contribuire significativamente al successo della vostra azienda.
Oltre alla mia esperienza professionale, possiedo una solida formazione accademica con una laurea magistrale in Economia e una triennale in Comunicazione, entrambe conseguite presso l'Università degli Studi di Torino.
Ho inoltre frequentato diversi corsi di aggiornamento in ambiti quali l'intelligenza artificiale, la comunicazione efficace, la gestione del tempo e le strategie sui social media.
 

Professional with a creative and goal-driven approach, boasting a decade of experience. 
Tasked with overseeing the company's marketing efforts, leveraging market research and analysis to shape marketing strategies and plans. Manages the creation of promotional content and the execution of marketing campaigns.

Chief Marketing Officer Chief Marketing Officer

Bausano & Figli S.p.A.

As a seasoned marketing professional with a rich background in strategic planning and campaign management, I have honed my skills to deliver impactful marketing solutions. Below are the key accomplishments and responsibilities that highlight my expertise:

•Established marketing objectives grounded in historical performance and market projections.
•Innovated and proposed initiatives for launching new products/services.
•Conducted comprehensive market research and analysis to identify trends, demographics, competitive products, and essential data to inform marketing strategies.
•Crafted detailed marketing plans across various media channels and for sales teams.
•Authorized and supervised the creative production of promotional materials, website content, advertisements, and other marketing endeavors.
•Liaised with media buyers, advertising agencies, printers, and other vendors to bring marketing projects to completion.
•Provided comprehensive information to potential clients and represented the marketing department in critical buyer meetings.
•Managed the department's budget to devise cost-efficient marketing plans for each product or service.
•Monitored all marketing and sales data, compiling extensive reports and presentations to summarize findings.
•Adapted marketing campaigns and strategies based on data analysis and feedback.

This summary encapsulates my strategic approach to marketing, underscored by a commitment to innovation, efficiency, and measurable outcomes.As a seasoned marketing professional with a rich background in strategic planning and campaign management, I have honed my skills to deliver impactful marketing solutions. Below are the key accomplishments and responsibilities that highlight my expertise: •Established marketing objectives grounded in historical performance and market projections. •Innovated and proposed initiatives for launching new products/services. •Conducted comprehensive market research and analysis to identify trends, demographics, competitive products, and essential data to inform marketing strategies. •Crafted detailed marketing plans across various media channels and for sales teams. •Authorized and supervised the creative production of promotional materials, website content, advertisements, and other marketing endeavors. •Liaised with media buyers, advertising agencies, printers, and other vendors to bring marketing projects to completion. •Provided comprehensive information to potential clients and represented the marketing department in critical buyer meetings. •Managed the department's budget to devise cost-efficient marketing plans for each product or service. •Monitored all marketing and sales data, compiling extensive reports and presentations to summarize findings. •Adapted marketing campaigns and strategies based on data analysis and feedback. This summary encapsulates my strategic approach to marketing, underscored by a commitment to innovation, efficiency, and measurable outcomes.

Marketing and CommunicationMarketing and Communication

ABC Interactive

Strategic engagement with clients to provide high-level marketing recommendations
Development of annual strategic plan deliverables including some or all of the following:
• Data analysis;
• Objective planning;
• Media planning;
• Budgeting;
• Formal presentations;
• Developing creative briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy;
• Shaping new projects as they come in;
• Identifying production resource needs via meetings and the firm’s project management system;
• Establishing project timelines with the client;
• Keeping team members supplied with the information they need to deliver work that is on strategy and on deadline;
• Obtaining project approval and sign-off for any new recommendations on existing accounts;
• Checking that creative projects meet strategic guidelines provided;

Above all, monitoring the health of the client relationship and keeping them informed.