Alice Botta

I’ve always been fascinated by people — their words, perceptions, and the stories hiding in between. I nurtured this curiosity through my studies and a lifelong passion for art in many forms.

My career largely began in creative copywriting within a top global agency network, then came my leap forward: I resigned to give a voice to values I hold dear. Human rights, uniqueness, emotional intelligence, and care for our planet need to stand out. Good writing and creativity help make that happen.

I’m not just job-hunting. I’m looking for a team where creativity can breathe and purpose runs deep. 

The most important experience I've had was as a Creative Copywriter at TBWA\Italia, one of the world’s leading agency networks. A journey began in June 2020 with an internship and culminated in a senior role in January 2025, where I also provided support to young interns. I worked with brands such as Lamborghini, LILT, BNP Paribas, Orciani, Amplifon and the Eni group. Handling creative ATL, BTL, and digital campaigns, as well as social media plans, advertorials, and website content, has given me a clear perspective on a wide range of budget productions. Working simultaneously in both small and large teams has enhanced my ability to stay organized, professional and supportive under tight deadlines.

Earlier, I worked as a Content Developer at a small company. From September 2018 to February 2019, I developed the editorial plans for social media, overseeing both the conceptualization and production stages.

My Bachelor’s degree is a unique hybrid between communication and psychology. The program was founded on the belief that to be an effective communicator—and to excel in marketing and brand storytelling—you must first understand human nature and the empathy that underpins it.

This approach gave me a strong grounding in both technical and human-centered subjects. As an example, I studied web design and website development in HTML and CSS, alongside disciplines such as psycholinguistics, philosophy of language, general psychology, multigenerational family therapy, and sociology. This combination of skills has shaped my ability to craft inclusive, responsible, and impactful communication that resonates across audiences and contexts.

Later, I completed Italy’s leading advertising specialisation program, where I worked closely with award-winning creative directors from the country’s top agencies. While I learned to use Adobe Creative Suite and took part in international creative competitions, my main focus was on copywriting and storytelling — honing my ability to craft compelling narratives and messages that resonate.