Alice Ferrari

I am a 24-year-old woman on the verge of completing my Master's degree in Marketing Management at Bocconi University. This educational institution has played a crucial role in shaping not just my academic knowledge, but also my character, instilling in me determination, responsibility, perseverance, and organizational skills.

One of my foremost passions is traveling, which has fostered my curiosity and adaptability to new experiences. Additionally, I hold a deep interest in nature and environmental preservation, recognizing the importance of respecting and safeguarding our planet. Engaging in volunteer work has enabled me to enhance my communication and interpersonal abilities, highlighting the significance of solidarity in society.

Furthermore, having dedicated numerous years to competitive volleyball, I have learned the value of teamwork, consistently giving my best until the final moments, and gracefully accepting defeat when necessary.

Marketing internship - Group Data, Research and IntelligenceMarketing internship - Group Data, Research and Intelligence

UniCredit · Stage

set 2022 - dic 2022 · 4 mesiset 2022 - dic 2022 · 4 mesi

Milano, Lombardia, Italia 

Marketing Data Analyst internship at company headquarter, performing the following tasks:
- Data Extraction of internal communication campaigns via Adobe Analytics
- Data Extraction of social media campaigns on Instagram, Facebook, Twitter, YouTube and LinkedIn
- Data Preparation: cleaning and reorganisation data as tidy table for future analysis
- Data Analysis of extracted data via Excel and business intelligence tools (DOMO and Adobe Analytics) 
- Data Visualization using Adobe Analytics: creation of dashboards and reports to track and visualize campaign performance and highlight key insights
- Data Analysis and reporting of ADV campaigns of main competitors

Internship Marketing DepartmentInternship Marketing Department

Gruppo FINI spa · Stage

giu 2020 - ago 2020 · 3 mesi

Modena, Emilia Romagna, Italia

Creation of Marketing Plan for the year 2021:
- Market and competitive analysis of the "Fini " and "Conserve della Nonna" brands
- Estimation of sales trends and commercial cost data
- Processing of data and information to support pricing policy
- Assessments related to target market and product performance
- Multichannel marketing strategy considerations