Andrea Cerruti

Results-oriented professional with a proven track record in the luxury automotive industry, specialized in high-profile commercial launches and strategic project management. Strong analytical skills and solid expertise in marketing, competitive analysis, market research, and financial planning. Successfully managed multi-million-euro budgets, led cross-functional teams, and drove business growth through actionable data, insights and plans in complex environments.

•Project Manager for global launches of new road cars, responsible for go-to- market strategies definition. Key Projects led: Purosangue and 12Cilindri, coordinating >10 teams, reporting to C-Level Executives weekly;

•Project Manager for Esperienza Ferrari Fiorano: centralized global high-end driving platform designed for waiting list customers and prospects to increase conversion rate;

•Product Lifecycle Manager: transformed data into actionable insights, drives strategic decisions and their successful implementation to achieve targets;

•Lead Personalization Expert: boosted sales in high-margin personalization program by delivering customized marketing plan;

•SPOC (single point of contact) for EMEA 's roll-out of commercial plans; 

•Ferrari Market & Benchmarking Analysis leader, directly involved in 2018-22 products plans definition (1 resource coordination) ensuring pivotal information for product conceptualization and modelling phase;

•Provided accurate and effective intelligence background by interpreting industry trends, opportunities and risks;

•Long-term volume planning & forecasting;  strategic price analysis and definition;

M.Sc. in Markets and Business Strategies, Università Cattolica, Milan

September 2013 – October 2015

Visiting Student, University of California, Irvine

July 2014 – September 2014

Visiting Student, University of California, Los Angeles

July 2013 – September 2013

B.Sc. in Business Administration, Università Cattolica, Milan

September 2009 – September 2013