Antonio Sicilia

I have been working in sales and marketing at international level for over 19 years with focus on high-end products from multiple applications (e.g. geotechnique, special cables and automotive)

To become successful in these activities I had to master diverse skills set that includes:

• Negotiation
• Leadership and communication
• Creative and critical thinking
• Self-drive
• Problem solver

As hard skills, I' m capable of developing and executing sales plans, reviewing a diverse range of market campaigns and coordinating with stakeholders (product managers, finance, customer service).

My ability to influence cross-functional teams, figuring out how to get people on board is one of my greatest strengths.

Currently, I’m looking for a new challenge where I can maximize my potential and share my professional expertise.

Yours sincerely

Antonio Sicilia

• September 2019 – currently hold this position

Role: EMEA COMMERCIAL MANAGER AUTOMOTIVE & INTRALOGISTICS

Company: Assa Abloy Entrance Systems 

Activity: Production and maintenance of automatic safety doors to integrate into machineries/lines

Key customers: OEM, System Integrators, Machine & Line builders

In-house counterparts: Sales team, marketing, custom design department

Main duties:

• Drive EMEA profitability growth through a comprehensive and coordinated business strategy in targeted markets, by building and managing a dedicated international team of 8 people (30M € sales).

• Responsible for identifying and managing new sales opportunities building a depth understanding of clients’ needs anticipating future business opportunities. 

Continuously evaluate business solutions (processes, tools, capabilities, etc.) and proactively propose 

• initiatives to enhance competitiveness as well as to apply the existing offering to new growth initiatives.

• Manage the go-to-market strategy (pricing, segmentation, lead generation) coordinating the EMEA organisation in the accurate execution.

• Lead EMEA key account management strategyand program initiatives through Assa Abloy subsidiaries and business partners.

• March 2015 – August 2019

Role:  Business Unit manager Italy & Member of the Italian board

Company: Assa Abloy Entrance Systems Italy

Activity: Production and maintenance of automatic safety doors to integrate into machineries/lines

Key customers: OEM, System Integrators, Machine & Line builders

Target markets: Automotive and intralogistics

Main duties:

• P&L responsibility: ROI managements, costs efficiency, budget and final approval to new projects.

• Prepare sales force (Sales managers, Agents & Distributors) by conducting orientation to sales process and techniques. Set their KPIs introducing corrective actions if needed.

• Evaluate market conditions and competitor data to eventually re-adapt the on-going sales strategy (value proposition, pricing policy and sales channels).

• March 2012 – February 2015

Role: Business development manager (EMEA) & Head of lead generation team 

Company: Nexans

Activity: Cables production for multiple industries (automation, military and subsea).

Main tasks:

• Develop a prospects base by identifying, mapping and priorities those in target (digital marketing)

• Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives and distributors

• Build and promote strong, longlasting customer relationships by partnering with them and understanding their needs.

• July 2009 – February 2012:

Role: Worldwide Sales Manager (Strategic areas: Africa & Middle East)

Company: Italian cable company (ICC) Spa 

Activity:  Production of low and medium voltage cables

Main tasks:

• Establish sales objectives by forecasting and developing annual sales quotas for regions and territories.

• Build relationships with existing clients to increase their current spent.

• Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence.

• May 2008 – June 2009:

Role: Export Area Manager (Europe and Balkans)

Company: Prysmian Spa (Pirelli Cables)

Activity:    Production of electrical and fiber optical cables 

Main tasks

• Ensure that the sales department works cross functionally with executives from other departments.

• Implementing an effective sales pipeline and lead tracking process.

• Establish and adjust selling prices by monitoring costs, competitors and demand.

• May 2005 – April 2008:

Role: Export area manager (EMEA)

Company: Sireg Spa

Activity: Production of composite materials and industrial water treatment technologies

Main tasks:

• Provide technical assistant to ensure appropriate products are properly integrated into the project.

• Build partnerships to provide solutions that are beyond client’s standard product offering.

STUDIES:

• 2011:  Master in accounting/finance. Epoché School (Milan) - Italy
• July 2004: Bachelor degree - 4 years – in Economics and Trade. Bicocca University (Milan) - Italy
• April-June 2004: Linkoping University (Sweden) for thesis research
• September 2002 – June 2003: Lyon2 University (France)

LANGUAGES:

• Italian: mother tongue           
•  English and French: fluent

TRAINING COURSES:

• Assa Abloy Entrance Systems L.E.A.D program (2019)
• Co-founder of Toastmaster International Monza-Italy (2013-2020). 

American no profit Public speaking & Leadership club

• Served the club as President - VP Public Relation - Mentor to newcomers 
• Achievements:
• 2017: 2nd place in the international competition of impromptu speeches
• 2016: 2nd place in the international competition of best evaluation to prepared speeches. Ability to provide an effective and constructive feedback to motivate the speaker 

• Quadrifor academy.(2016-2017)

       One year training for middle management able to assure a smooth transition to next level

• Bridge Partner negotiation academy (2015 - 2016)

      “The Negotiation manager” certified workshop.

• Halifax Consulting negotiation school – France (2013)

Negotiation training and business case analysis

• Fai Vendere Training to create and reinforce a sales network and a business strategy (2018)

COMPUTER KNOWLEDGES:

• Social media master, digital marketing management
• Know-how of Office: Word, Excel, PowerPoint and Outlook