Aurora Mascia

With solid experience in digital marketing and a deep understanding of applying artificial intelligence to enhance marketing strategies, I am confident in my ability to bring significant value to your team.

My academic background includes a thesis focused on the integration of artificial intelligence in digital marketing and advertising, which has provided me with a strong foundation in this innovative field. Over the past year, I have honed my skills in the digital marketing sector, acquiring key competencies in SEO, SEM, content marketing, social media management, and data analysis.

At CUS Cagliari, a university sports organization, I developed organizational skills and teamwork abilities, working closely with videomakers and graphic designers. This experience enhanced my creative capabilities, allowing me to effectively analyze target audiences and optimize content strategies. My passion for innovation and technology has driven me to explore and implement AI solutions to optimize marketing campaigns and improve customer experiences.

Additionally, I participated in a 10-month Erasmus program in Lithuania, attending a private university (Kazimieras Simonavicius University) for Business and Management in Aviation. This international experience allowed me to broaden my perspectives and develop valuable intercultural skills. I also possess a B2 level in Spanish, practiced through a 4-year exchange program from 2016 to 2020, and hold a B2 certificate in English

At CUS Cagliari, a university sports organization, I developed organizational skills and teamwork abilities, working closely with videomakers and graphic designers. This experience enhanced my creative capabilities, allowing me to effectively analyze target audiences and optimize content strategies. My passion for innovation and technology has driven me to explore and implement AI solutions to optimize marketing campaigns and improve customer experiences.

I hold a degree in Communication Sciences with a thesis on the transformative role of artificial intelligence in digital marketing, focusing on audience engagement and behavior in advertising. This academic experience has provided me with a strong foundation in understanding how AI can revolutionize marketing strategies and improve customer interactions.