Beatrice Chioda

Vivendo e studiando in sette paesi in Europa, Asia e Medio Oriente fin da quando ero giovane, ho imparato l'importanza della diversità e dell'apertura mentale che mi consentono di collaborare con culture e mentalità diverse. Inoltre, ho potuto sviluppare forti capacità professionali e di lavoro di squadra per sfruttare la diversità come vantaggio nel lavoro e nell'ambiente personale. Sono una persona entusiasta e creativa, sempre alla ricerca di opportunità di apprendimento pur essendo ben organizzata, dettagliata e orientata ai risultati rispetto agli obiettivi aziendali.

Ho conseguito una laurea in International Business con specializzazione in Marketing & Sales, con particolare attenzione ai consumatori, alla comunicazione e al marketing digitale. Durante gli studi ho completato uno stage che mi ha permesso di sviluppare competenze e acquisire conoscenze sull'e-commerce, sui comportamenti dei consumatori, sulle tendenze del mercato e sulla pubblicità globale. Aspiro a crescere nel settore della bellezza, essendo uno dei miei sogni, sfruttando le comprovate competenze.

Hunkemöller - Hilversum, Netherlands
A lingerie company based in the Netherlands which operates in 19 countries. It operates using e-commerce websites and B&M stores, where it showcases a vast selection of products (nightwear, lingerie, swimwear, etc.)

E-Commerce Merchandising - Intern August 2022 - July 2023

• Devise a compelling webshop to enhance the customer experience through analysis of sales history and key market trends
• Process over 3,000 samples a month using USPs, photography, title and description creation to correctly list and post them on our online web shop to drive traffic
• Provide excellent product knowledge to cross-sell products and services successfully
• Manage all web updates such as, merchandise targeted landing pages and the creation of new product
• pages/assets for product launches
• Collaborate with in-house Web, Design, and Marketing teams to build and maintain product pages
• Collaborate with out-house teams to create retail consumer experiences
• Received 2nd place in Dragon’s Den (innovation challenge) presentation with the executive board of directors

Iwanteditfirst - Blog - Amsterdam, Netherlands

This blog to focuses on all things fashion, travel, beauty, and wellness to discuss topics which are interesting and trending, as well as educative on rising conversation for each niche. Personal opinions, views, and experiences are shared to bond with the readers.

Founder - Writer Dec 2021 - Present

• Conducting market research and keeping up to date with trends to write engaging and interesting topics
• Create email marketing campaigns including weekly newsletters, post updates, and automated emails
• Create and manage a WordPress website while handling SEO tools and analyzing web analytics
• Maintain a steady and updated social media plan and calendar - TikTok & Instagram

HYGIE - Self Startup Business as part of Bachelor Program Amsterdam, Netherlands

Myself and a group of four classmates created a legal entity where we partook in a 360 management, from the forming till the closing of P&L and Balance Sheet, and final liquidation. The company focused on producing and selling Covid-19 protection kits.

Marketing Manager & Shareholder Mar 2020 - Aug 2020

• Identify and develop a marketing strategy based on knowledge of establishment objectives, market characteristics, and cost, and markup factors
• Formulate and coordinate marketing activities and policies to promote products and services
• Recommend modifications to products, packaging, production processes, or other characteristics to improve
• the environmental sustainability of products and consumer perception

Amsterdam University of Applied Sciences Bachelor

• Field & Major: International Business; Marketing & Sales 

Bocconi University

Summer Program (July 2018): Luxury & Fashion, International Politics 

Online Course (September 2023): Management of Fashion & Luxury

Languages

Italian - Native
English - Native
Spanish - Business Level
French - Beginner Level
Other languages: Arabic, Polish, and Thai