Benedetta Pini

Freelance Editor & Content strategist
May 2023 - Present

I independently manage clients by developing tailored communication strategies and content. I am highly organized, capable of working autonomously while collaborating within a team, and committed to meeting deadlines while ensuring high-quality content delivery. My main responsibilities are:

• Developing communication strategies and crafting compelling content aligned with brand identity, tone of voice, and objectives. I tailor content for various platforms (social media, newsletters, blogs) to build a cohesive and up-to-date ecosystem that strengthens brand engagement.
• Monitoring performance through regular reports to track goals, analyze results, and refine strategies.
• Creating and executing editorial strategies and content to maximize visibility and search engine rankings through SEO optimization, keyword research, and performance analytics.
• Researching and analyzing industry trends to ensure content relevance and enhance online presence.

Co-Founder & Editorial Director, 77 magazine
November 2014 - Present

• Ideation and creation of PED and content for the website and social media, ensuring SEO optimization and brand identity consistency, while coordinating both operational and creative teams.
• Pitching, writing, editing and proofreading articles (reviews, interviews, social media copy).
• Managing a team of 10, supervising and reviewing content quality across online and print platforms to uphold editorial and aesthetic standards while meeting target expectations.
• Conducting research and industry analysis to generate relevant content, contributing to an 11K+ follower growth on Instagram over 5 years.
• Securing design and communication strategy consulting projects – e.g. Sguardi Altrove Film Festival, where I led the event’s rebranding—doubling the festival’s audience and achieving its first-ever sold-out edition.

Teaching & Research assistant, UNIMI
October 2019 - Present

• Supervision of exams for Film History and Criticism class.
• Writing academic articles and conducting research, refining writing and content review skills.

Editor, i-D Italy
June 2018 - April 2023

• Supervision of a steady flow of pitches and content (editorial and branded), focusing on storytelling to appeal to the local target and on SEO to boost online visibility.
• Created and implemented a global cross-platform strategy to increase site traffic and social media followers: site traffic increased +5% monthly and IG followers increased by 20K+ in 2 years.
• Secured partnerships with brands interested in reaching cultural local communities – such as Diadora, Nike, Carhartt, Converse, Dyson, Vibram, MUBI – by building a strong PED that established i-D as the most culturally relevant media platform in Italy.
• Ideated, planned and executed editorial and commercial branded content. Received recognition for leading the top performing partnerships of 2022 – including the highest budget project i-N SESSION for VJC involving 4 international teams.
• Coordination of the editorial and creative team of 10+ members (mostly remotely), and managing freelancers.
• Scouted influencers, artists, communities, photographers, and talents for content creation collaborations.

Internship, Comingsoon.it
April 2019 - November 2019

Engaged in editorial tasks such as researching and drafting news, articles, reviews, and website content, focusing on SEO.

2016-2018, Master Degree in Cinema, TV and production, University of Roma Tre – Grade: 110/110

2012-2016, Bachelor Degree, Arts & Literature, University of Milan