Chiara Lucci

Accomplished, target-oriented, and growth focused Business Leader, offering comprehensive experience in driving strategic vision and marketing innovation to promote business growth and brand excellence across competitive markets. 

Solid history of success in implementing marketing and communication strategies for new business development, brand awareness, brand equity, and content strategy and creations.  Well-versed in adapting marketing strategy to different markets and product/services, branding and positioning, market analysis, and customer/client relationships. Adept at leading marketing campaigns with technical abilities of SEO or PPC, focusing on strategic elements to ensure alignment with corporate objectives. Expert in conducting campaigns to drive measurable outcomes and prioritizing key performance indicators, such as ROI, engagement rates, and return on sales to bolster revenue growth and business impact. Recognized for executing communications plans and managing brand identity all over the company and trough agency and local offices. Instrumental in developing guidelines and storytelling to align different teams in multiple markets, PR, events, digital and influencers activations, media buying and media partnership. Elite communicator, with an innate ability to nurture solid network with agencies (media, creative, content, influencers, and experiences), lifestyle media, fashion, and beauty brands.

Currently, as the Business & Marketing Director at La Settima Duchessa in Como, I established the business from scratch, defining its brand identity and positioning. I launched marketing campaigns for high-profile clients, formed strategic alliances, and created exclusive travel experiences, resulting in a growing client portfolio and enhanced brand visibility. Previously, at InterParfums Inc in Florence, I served as Head of Global Communication for Ferragamo, managing global communication strategies and budgets. My efforts led to over 15% revenue growth and improved PR coverage. Before that, I was the Global PR, Media, and Digital Communication Manager Parfums at Salvatore Ferragamo in Milan, where I optimized content visibility and engagement, achieving a 25% increase in PR coverage and significant growth in digital exposure. At Burda International CZ in Prague, as Brand Director for the Lifestyle Portfolio, I managed seven major magazines, achieving over a 10% revenue increase year-over-year and driving digital initiatives. My earlier roles include Marketing Director at Burda International Asia in Shanghai and International Brand Manager at Mondadori Group, where I managed brands across APAC, ME, and UK markets.

I hold an Executive Master in Digital Innovation from the Politecnico di Milano in Italy. I earned both my Master of Science in General Management and my Bachelor’s Degree in Business Administration from Bocconi University in Milan. Additionally, I obtained a Magazine Brand Management Certificate (MBMC) from FIPP, an international magazine organization, with studies conducted in London and Sydney.