Debora Cola

Sono un professionista altamente motivata e orientata ai risultati, con una solida esperienza nel settore farmaceutico, biotecnologico e dei dispositivi medici. Ho sviluppato una forte competenza nella creazione di efficaci strategie di comunicazione e marketing, nella gestione di progetti interfuzionali e nel product management. La mia esperienza in un settore altamente regolamentato e complesso mi ha fornito un’ampia visione del panorama industriale. Sono appassionata del mio lavoro e credo nel valore della collaborazione per moltiplicare il talento e generare un impatto. 

CORPORATE COMMUNICATION MANAGER

Dompé farmaceutici SpA – Milano, Italy | Sept. 2021 – current position 

• Spearheading the Brand Corporate Positioning initiative, aligning internal and external communication strategies.
• Crafting and executing digital channel strategies. 
• Analyzing data to optimize performance and report on campaign effectiveness.
• Cultivating PR and media relations, with a strategic focus on Italian and US markets (crafting press releases, media pitches, and other communication materials).

PUBLIC AFFAIRS & COMMUNICATIONS MANAGEMENT

Roche Diabetes Care SpA – Monza, Italy | Dec 2014 – June 2021 

• Developed and implemented omnichannel customer experience (CX) strategies, ensuring a seamless experience across all touchpoints.
• Worked closely with Patient Associations and KOLs to build solutions that concretely answer customer needs.
• Demonstrated strong project management and leadership skills, overseeing successful cross-functional collaboration across EMEA teams.
• Coordinating Congress and Events among different Stakeholders.

PROJECT MANAGER & PRODUCT MANAGEMENT

Roche Diagnostics NL – Almere, The Netherlands | Mar 2014 – Nov 2014

• Led the successful local launch of a new Insulin Pump system in the Netherlands.
• Developed and executed a comprehensive market launch strategy.
• Defined innovative business models to effectively introduce the product into the market.
• Collaborated with internationally renowned Key Opinion Leaders (KOLs) and Patients Associations to build clinical and commercial support.
• Organized and executed a nationwide product launch event.

PRODUCT MANAGEMENT 
INSULIN PUMP SYSTEMS & CONTINUOUS GLUCOSE MONITORING

Roche Diagnostics SpA – Monza, Italy | Feb 2004 – Feb 2014

• Managed portfolios for Continuous Glucose Monitoring and Insulin Delivery Systems.
• Developed and executed strategic marketing plans.
• Crafted impactful advertising campaigns to elevate brand reputation among Healthcare Professionals (HCPs).
• Leveraged customer insights to drive product optimization and development.
• Contributed as a member of international product development working groups.

Laurea triennale in Comunicazione Istituzionale di Impresa

Master in Digital Marketing and Digital Business