Elena Freccero

As a professional, I bring a strong blend of creativity and strategic thinking to every project. With a keen eye for detail and a passion for visual storytelling, I develop and curate engaging content across digital platforms. I have a proven ability to collaborate with teams to create innovative marketing strategies and execute creative campaigns that resonate with target audiences. My work reflects a commitment to crafting cohesive brand narratives, from concept to execution, ensuring that each initiative is both impactful and visually compelling.

As a Marketing Specialist at Macondo Store (247 Group), I played a key role in developing digital marketing strategies, managing paid media campaigns, and coordinating talent for influencer and event campaigns. I ensured campaigns were on budget, while focusing on sustainability and diversity in brand communications. I also managed the company website and created engaging content for social media, collaborating with teams on photo shoots and catalog management.

At Nilufar Gallery, as Marketing & Digital Junior, I led social media planning, shooting calendars, and content selection for online and offline platforms. I supported event organization and communications, provided analytics insights, and upheld the gallery's artistic identity across all marketing efforts.

At Macondo Store (247 Group), as a Marketing Specialist, I played a pivotal role in shaping the digital marketing strategy, collaborating closely with cross-functional teams. My responsibilities included setting up, managing, controlling, and analyzing online paid media campaigns using agency tools, ad servers, mail marketing, and CRM software. I actively supported the team in the conception, organization, and execution of key marketing projects and events, while also assisting with international press inquiries. In addition, I was responsible for identifying and securing talent for digital and event campaigns, including influencer activations and media outreach. I led negotiations with external partners to ensure that campaigns stayed within budget. My contributions to brand communication campaigns, particularly with a focus on sustainability and diversity, helped maintain a cohesive message across both digital and traditional channels. Managing the company’s website and developing visually appealing, high-quality content for social media platforms were also key aspects of my role. I coordinated photo shoots and catalog management, collaborating with various teams to ensure seamless execution.