Filippo Zocchi

A senior digital professional with 16 years international experience in marketing and digital sales, I have a proven track record in delivering large scale complex digital solutions in short time frames that have resulted in incremental sales results.

An optimistic leader and enthusiastic team player, I play a key role in motivating diverse cross-functional teams.

My expertise includes e-commerce/digital strategies, email marketing, automation and personalization, project/change management, user experience and delivering large-scale strategic initiatives.

Described as an ‘agitator’,  my ability to relentlessly motivate the team to drive changes and my solutions-oriented approach, leads me to systematically investigate ways to improve processes, explore new ideas in order to maximize targets/ achieve business goals and stretch business capabilities.

MAMMT food delivery -Djungle Studio Startup incubator – Turin, Italy Chief Marketing Officer

Dec-22/current

MAMMT is the innovative food delivery start-up service that knows your tastes and brings you a personalized lunch.

-Digital marketing strategies including social media, email and in-app marketing,

-Retention strategies and loyalty program,

-Acquisition, business development & partnerships,

-Digital project management.

-Online and Offline campaigns.

Officina38 – Turin, Italy Sales & Marketing Associate Director

Nov-18/October-22

Officina38 is a creative video production company and digital communication agency with headquarter in Turin. The video production area is focused on filmmaking, commercials, branded content, documentaries, corporate videos, social media content.

The Digital communication agency area focuses on digital marketing strategies, social media channels management, website design & development, ecommerce solutions.

-Acquisition strategy, business development,

-Customer retention and account management,

-Digital project management.

Career Break – Around the world

Sept-17/Sept-18

My passion for travel and adventure, and the desire to help others led to a decision to take time off to fulfil a dream of travelling the world and volunteering with children. I am truly grateful for this experience which has given me a fresh new perspective on the world and life which I am excited to bring into the next stage of my career.

SingTel Optus -Sydney, Australia eCommerce Strategy & Innovation Manager -Digital Sales & Service March-14/Sept-17

A subsidiary of Singaporean telco giant SingTel, Optus is the second largest telecommunications enterprise in Australia with over 8,000 employees. Key Optus products and services include Mobile and Fixed Telephony, Internet Access, and Cable Television.

Selected to lead the planning and delivery of innovation and strategic projects aimed at driving the forecasted volume of online sales. Accountable for $2.5m CAPEX budget. Managed a team of over 25 including project managers, business analysts, UX specialists, copywriters, designers, front-end developers, solution designers, developers & QQA's.

-Identified strategic innovation opportunities and defined ways to capitalize on them.

-Drove the realization of the Digital sales strategy by leading the overall portfolio of strategic initiatives.

-Drove ecommerce capabilities activities such as identification and prioritization of opportunities.

-Enhanced ecommerce funnel: +20% increase in conversion and improved NPS.

-Led the Digital Partnership/Employee affiliate program collaborating with global consumer brands.

-Developed existing customers’ SMS Authentication capability: saved $1.1m OPEX.

-Led the launch of the Optus Outright eshop & Optus eBay channel creating a new revenue stream.

-Digital lead of contextual next-best-action program saving operational costs, +10% cross sales YOY.

-Led the launch of a cloud-based marketing solution to enhance Telesales capabilities: +25% YoY sales and OPEX savings of $1m+.

-Implemented Push messaging capability on the Optus App: +2 NPS on the first year.

-Winner of Singtel PaceSetter Award in 2015, 2016 and 2017 for overachieving online sales targets.

SingTel Optus Australia -Sydney, Australia Digital Retention Strategy & Campaign Manager – Mobile

March-13/March-14

Responsible for driving traffic through email marketing strategies and maximizing online sales with specific focus on existing customers across both Consumer and Business.

-Drove the realization of digital retention ecommerce strategy including funnel optimization, re-platform and strategic initiatives: +35% sales uplift YOY.

-Partnered with the marketing and communication team to deliver a digital program of highly targeted campaigns (EDM, SMS, MMS) to maximize sales: 20% sales uplift YOY

-Ideated customer’s ‘Eligibility check’ mobile site enhancements to save $500K in OPEX costs.

Vodafone Hutchinson -Sydney, Australia Ecommerce mobile Merchandise Manager

Nov-11/Feb-13

Selected to develop and lead the Vodafone online shop merchandising activity for the mobile category. Owned the online and direct plan, which outlined all planned campaigns, launches and initiatives aimed at driving sales.

-Digital lead in major business ‘go to market’ projects, developing operational and Project Management Expertise, a deep understanding of ecommerce metrics, timelines and workflows.

-Established a lean channel’s stock management process, which maximized stock allocation on ad-hoc campaigns.

-Developed effective workflow with external digital agency to improve efficiency and increase conversion.

-Developed an effective lean process to deliver ecommerce requirements with Design and Store production team.

TV1 & SCI FI (Sony International Television, Universal Studios and Paramount) -Sydney, Australia Digital Marketing Manager

Jan-07/Aug-11

Two iconic Australian cable and satellite channels available on subscription platforms.

-Drove the realization of the two TV channels Digital Marketing strategy and activity including full ownership of the channels’ websites and social media assets.

Austar Entertainment Pty, -Sydney, Australia PR & Community Relations Executive

Aug-06/Jan-07

Australian telecommunications company, Austar is the largest subscription television operator in regional and rural Australia providing services to over 2.4m homes, one-third of Australia's total homes.

-Selected to managed and leverage all opportunities resulting from the AUSTAR for communities’ program including sponsorship, financial support, staff involvement and awareness and publicity.

Inda S.P.A. bathroom interior design -Milan, Italy Junior Brand Manager

March-03/May-06

INDA S.P.A. is the largest Italian company operating worldwide in the bathroom interior industry.

-Selected to define and cure the communication and corporate image including the creation of advertising and marketing material.

-Led the company overall rebranding, liaised daily with the company CEO and all company management.

-Budgeting and planning of major industry trade shows; worked closely with the Marketing Director and regional area directors.

-Supervision of the creation of advertising and promotional material; developed an eye for design, art direction creativity and print.

-Definition and cure of the communication and corporate image,

-Worked on the launch, strategy and day to day managing of the company’s website and online activity; managed a tender to select a suitable digital agency to work with and worked closely with the external vendor until project completion,

-Relationships with suppliers and PR agency for promotional support and image.

-Managed the design & development of the new company’s website.

BA international business and marketing at Nottingham Trent University 1998-2002

Certificate in Business administration and marketing at University of San Diego California 2001