Giulia Eleonora Iatrino

Let me introduce myself, I’m Giulia Eleonora Iatrino and I’m a Product Marketer in Casavo.

Since Casavo’s layoff, I’m searching for a new job opportunity that will allow me to cultivate my passion for Product Marketing.

What's my experience?

> Graduated in Marketing (master degree), I worked 360° in online and offline marketing since 2016.

> Year after year I grow up a lot especially during my latest experience where I changed my position from B2B Marketing Specialist to Product Marketing Specialist and found my vocation for product marketing (Users research, Sales enablement material, Value Proposition, Positioning, Go-to-Market Strategy).

> I've been working for international digital products for Spain, Portugal and France (and Italy too of course).

How do I work?

> I find OKRs to be a great way to avoid getting lost in the way.

> Agile methodology.

What kind of colleague am I?

> I'm enthusiastic, passionate, egoless and I simply enjoy to collaborate with my colleagues, I think that it's satisfying being able to use my experience to help whoever need me, I expecially love working with tech teams.

> When it comes to organize dinner or aperitivi all together, I'm the first in line!

Best regards

I will focus on my latest experience in Casavo.

Responsabilities:
- Full ownership of B2B tech products positioning, value proposition and adoption across all markets (Italy, Spain and Portugal)
- Identification & definition of market needs through customer discovery (with deep collaboration with Product Designers)
- Responsible for brand narrative development & communication plans on the b2b audience, coordinating with the Engagement Team
- Owner of tracking & monitoring customers feedbacks and sentiment

Key achievements:
- Definition and grounding of the new positioning of b2b products for both Italy, Spain and Portugal (including internal and external communications)
- Communication to the audience of the launch of one new product and features through the year
- Management with full ownership of the rebranding of one of the b2b product
 

I have a master degree in Marketing