Giuliana Bergomi

Global Corporate Marketing, Communication, PR, E-Commerce, Luxury, Hospitality

Today

Marketing and Communication Professional

Global Corporate Marketing, Communication, PR, E-Commerce, Luxury, Hospitality

- Strategic vision
- Business development
- Brand management
- Consulting 
- Notable creative & cultural sensitivity
- Guide and guardian of brand & product
- Integrated marketing & communication strategy
- Digital brand & product development experience
- Advertising 
- Public relations
- Conventions and exhibitions
- CRM
- E-commerce 
- Social media
- People and process management 
- Luxury, Fashion, Design, Hospitality, Wellness, Cosmetics

January 2016 – December 2018

CHENOT SA – Lucern (CH)

Luxury Hospitality - Wellness - Cosmetics

Marketing and Communications Director

Activities:

Develop and implement global marketing communications plans that drive the demand for Company’s products and services. Responsible for the overall management of the Company’s Corporate Communications department. Direct the development and execution of global marketing communications initiatives including new hotels opening, product launches, sales collateral, tradeshows, campaigns, social site presence, company websites, public relations and corporate events. Corporate identity, corporate and product communication, packaging, digital and social marketing.

February 2011 – December 2015

IBOCO SA Tessin (CH) - Bocchiotti Spa Italy
Head of Communication

Provide strategic and operational direction to the communications and commercial team. Elevate and develop the Company’s brands through the development of integrated marketing techniques, effective external and internal communications and event marketing. Corporate identity, corporate and product communication, packaging, trade shows and exhibions, digital marketing, press office and media relations.

February 2008 – December 2010

Teamwork - Marketing and Advertising 

Marketing and Business Director

Marketing and communication plans (on and offline), corporate identity, corporate and product communication, PR, events and conventions, press office and media relations

Main clients: Audi, Architecture Academy of Mendrisio, B&C Suisse, Credit Suisse, Porsche, UBS, Zeiss

April 2006 – December 2007

RMG Connect/JWT Group - Marketing and Advertising
Client Services and Business Director

Strategy definition and business development: • Managing the Client Services Account Team

• Marketing and communication strategies
• PR (special events, press office and media relations) • Digital marketing

• Budgeting
Main clients: Alfa Romeo, DTC/De Beers, Divani&Divani/Natuzzi, MALO, PINKO

May 2005 – March 2006

ON Comunicazione - Marketing and Advertising
Client Services and Business Director

Strategy, traditional advertising, direct marketing, promotional marketing, interactive marketing:
• Managing the Client Service Account Team
• Management of the critical states

• Business development • Budgeting

Main clients: BMW Group (Cars and Motorbikes, Financial Services, MINI)

April 1994 – April 2005

Rapp Collins/DDB Communication Group – Milano

Marketing and Advertising

International Clients Director and Business Manager

• Strategy implementation and business development
• Managing the International Client Service Account Team • Marketing and communication strategies

• Media strategies (off and on line) • Press office and media relations • Events and conventions
• Digital marketing

• Budgeting

Main clients: Audi/Volkswagen Group, Alitalia, Beiersdorf, Budweiser, Champions, Costa Crociere, COIN Group/Oviesse, J&J, Nestlé, Novartis, Pfizer, SAAB

DDB University (Milano) – 2001
Management Training: "Develop the vision and management skills" 

WAVV Rapp Collins (UK) - 2000 

New Business Strategies, Management, Public Speaking

Accademia di Comunicazione (Milano) - 1991 

Master in Marketing and Corporate Communication

IULM - Libera Università di Lingue e Comunicazione (Milano) - 1982/86  

Bachelor Degree in foreign languages and literatures