Ilaria Covello

Ho un’esperienza significativa nella gestione di strategie social e contenuti per diversi brand, e sono entusiasta di applicare queste competenze in un contesto che valorizza la creatività e l’innovazione. Inoltre, il focus su storytelling e crescita del brand è un aspetto che mi appassiona molto. Ho lavorato in diversi Paesi, a contatto con culture diverse, questo ha permesso di rafforzare delle skills come adattabilità, proattività, organizzazione. Sono una persona curiosa e creativa.

Throughout my career, I have successfully planned, executed, and optimized social media strategies across diverse markets. At Fitvia in Germany, I managed influencer-driven campaigns and developed paid social strategies to boost brand engagement across Europe, consistently aligning with our target audience’s expectations. In Milan, I handled large-scale digital campaigns for Coca-Cola, focusing on optimizing ad performance and maximizing ROI across various social platforms. Most recently, as Head of Social & Brand for Max Mariola, I created digital content strategies that combined analytics and creativity to increase audience reach and engagement, demonstrating my ability to balance brand consistency with performance targets.

I am meticulous in managing paid media budgets, tracking KPIs, and fine-tuning campaigns to meet and exceed objectives. I thrive in dynamic, fast-paced environments where I can combine analytical insights with creative problem-solving, and I am always prepared with flexible strategies that adapt to real-time results. A collaborative team player, I am committed to sharing insights, supporting team goals, and bringing fresh perspectives to drive innovation.

My last education experience was in Canada, it was amazing and challenging at the same time.