Informazioni su inl evb:
As a highly skilled and motivated individual with expertise in code development and marketing, I am confident that I have the necessary skills and experience to make a positive impact on your team.
Esperienza
CHEIL — Digital Account Executive may de 2022 - feb 2023
I was responsible for analyzing data to generate ideas for code development modules on websites and then validating the hypothesis through A/B testing and multivariate testing to provoke or answer marketing issues to develop a better experience and raise awareness and conversion.
CoreBiz — Senior Conversion Specialist (CRO) ago 2021 - may 2022
Evaluation of the purchase funnel KPIs, supporting decisions to improve the product as part of a multidisciplinary team. Through data visualizations, I supported the optimization and improvement of the client's product, responding to marketing hypotheses by deploying a/b tests.
Bom pra Crédito — Senior Digital Marketing Analyst oct 2019 - apr 2020
As part of a multidisciplinary online performance squad, I was responsible for all paid B2B2c Lead Acquisition, and my main activities were: management of Paid-Media Campaigns; monitoring of performance and client’s goals; google Tag Manager; Clustering and customer activation; Online media buying (search, display, video);
Webjump — Web Analytics Analyst may 2019 - nov 2019
I was responsible for exploratory data analysis to provide optimization solutions for: sales performance dashboards; customer clustering for marketing activation; digital platform tagging plan; performance monitoring of B2b applications (web/app);
Wunderman Thompson — Digital Marketing Cood. dez 2017 - may 2019
I was responsible for approving media planning in addition, managing multiple campaigns on several demand-side platforms. Main activities: execution of Performance or Branding campaigns according to the client's objective; forecasting revenue and other acquired results (set-up and data management); analysis of custom event triggers, conversion goals, sales funnel performance through A/B testing. (Display, Search, Remarketing, UAC, Social Ads, Video Ads).
Carrefour — Digital Marketing Specialist. jun 2016 - nov 2017
I was responsible for online acquisition and customer retention (up-sell and cross-sell) using Performance Online Marketing as a Media Buyer. Forecasting of investment and sales by category; Campaign analysis and optimization reports; Audience clustering and marketing activation;
Educazione
FAESA
Bacharel, Publicidade e Propaganda
2009 - 2012
Universidade de Vila Velha
MBA
management
2013-2015
Professionisti dello stesso settore Tecnologia / Internet di inl evb
Professionisti di diversi settori vicino a Corsico, Milano
Offerte di lavoro vicino a Corsico, Milano
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