Maria Florencia Zanovello

I'm passionate about user thinking and UX challenges.
I lead design teams and work with stakeholders to define goals and explore new solutions for financial products, using workflows with flexible and fast methodologies.

UX Product Design Lead
Avaloq
July 2022 - Present - Switzerland

Lead of the design team for Avaloq's Front-Office family products, focusing on UX/UI enhancements and innovative solutions.
Collaborate with product owners to identify and address key challenges, ensuring alignment with user needs.
Drive user journey mapping and design improvements to enhance product usability and satisfaction.
Contribute to the development and maintenance of the Design System to streamline design processes and ensure consistency across products.

Head UX Product Designer & content manager
DIGITAL VIRGO GROUP, 
France, & Spain - Argentina & Latino America.
Jan 2007 - Jun 2022 - Buenos Aries

Managed the UX design team and content area operations in Argentina and Chile, with significant contributions to projects across LATAM and Europe.
Led UX/UI design efforts for web and mobile applications, employing agile methodologies to deliver MVPs and iterate on product features.
Conducted comprehensive research, analysis, and benchmarking to inform design decisions and optimize user experiences.
Oversaw content supplier management, including contract negotiations and coordination of internal service content.

Bachelor's Degree in Graphic Design, Buenos Aires University (1997-2001)
Postgraduate Studies in Marketing, Buenos Aires University (2001-2002)
Master's Degree in Communication Graphic Design (DICOM), Buenos Aires University (2007)