Matilde Sparagna

Curious, sociable, and at ease in any context. Able to work under stress and with many deadlines, student and worker at the same time for almost two years. Able to work in a team as well as independently. Interested in culture, media communication, and music. Voracious reader

Microsoft Education Marketing Coordinator for Italy and Portugal 

• Marketing coordinator for “Edu Day”, Microsoft's largest annual event dedicated to the world of Schools, Universities, Research, and Museums (Apr 2022) 

• Coordinating in English marketing campaigns and projects for Microsoft Education across multiple teams to drive brand awareness, increase leads, and grow the business (paid media campaigns, lead uploads, localizations). 

• Supported local markets on-demand generation and creation of customer journeys through CRM systems and marketing automation (targeted lists, email deployment, pre & post events follow-up)

Bocconi University – Milan - Master of Science in Marketing Management
Sept 2017 – Apr 2020
Main subjects: strategic marketing, market research, product marketing, brand 
management, consumer behavior, mega event management, tourism management
Final Thesis: ”The podcast market in Italy, analysis of the current situation and future scenarios” with a full score of 5/5
Bachelor’s Degree in Management for Art, Culture, and Communication 
Sept 2014 – Sept 2017
Final Thesis: ”The unique fund for entertainment in Italy”
Liceo Classico Vitruvio Pollione – Formia
High School Diploma 97/100 July 2014