Mohamed Wefy

Summary Mohamed Wefy’s professional career starts on 1998 that consists of 23 years of experience and knowledge in Marketing communication particularly in marketing communications, entertainment, Events  Management & Sponsorship and Digital media. Specialties: marketing communication and events management  Objective A challenging career opportunity in the field of marketing communications and/or events management  which my personal skills and academic achievements can be utilized and further enhanced.  Career Profile Possessing extensiveexperience in marketing communications.Possessing extensiveexperience in Events management,Possessing extensiveexperience in managingcelebrities.Possessing extensive experience in negotiating with third partiesand agencies.Hands-on experience in brand management and public relationProven ability to successfully manage large and complex cross-functional marketing campaigns and events and implementing new systems and processes withinapproved time limits and cost constraints.Demonstrated excellent communication skills with all levelsof staff.Proven analytical, leadership, time management and excellent organizing skills.High propensity to work as part of a team.Highly flexibleand adaptable to changing organizational needs.Skilled in selecting, coordinating and negotiating externalvendors and agencies.Proficient in communicating with stakeholders, providingaccurate reporting and analysis.

PROFESSIONAL EXPERIENCE

 

Orange Egypt

Communications Sr. supervisor

May 2014– December 2020

 

 

Job description:

 

• Lead and managing the celebrities among All Orangebrands.
• Responsible to acquirenew music talentsto perform among all orangeads which is almost 18 ad per year
• Responsible for the music productionfor all orange brand includingselecting musicians, production houses, song writer,composers and finallysingers.
• Set and forecast the required budgetfor music projects.
• Lead, directand implement the Data and youth brands communication strategy, roadmap

and guidelines.

• Lead and direct external interfaces with the brand and media agencies to achieve the brand communication strategy which fulfillsthe Data and youth brand promise  and ensure the simplicity of the message across all touchpoint .
• Develop & set the Data and youth brands strategy translating the company overall

strategy while keeping an eye on the brandsobjectives.

 

• In charge of providing the strategic input & direction for the Data and youth brands, developing brands architecture, templatesand other materialswhile keeping the company’s vision, mission, and objectives in mind.
• Grow and develop the Data and youth and highlight all offers to youth, the primary target

of this serviceand ensuring that it is the preferredamong the Telcom operators.

• Work closely with product management team to integrate the product roadmap into a communications calendar and translate the new product value in terms of the overall company’sposition within the market
• Set and Plan all year round budget for projects while optimizing the  communication spend for the related brands, which reflect 40 % ofthe total communications budget.
• Lead the mediaagency to set the mediastrategy & effective GRPs for the Data and youth brands to ensure the best communication mix with the highest share of voice and the most cost efficient for all ongoing campaigns.
• Lead & plan for the annualbrand performance reviewsfor both creative& media agency
• Lead & Plan for agencies RFPs in terms of developing the briefs ,settingthe KPIs,

developing the evaluation criteria.

 

Successful Achievements:

• Accruing celebrities and super stars for almost 90 ad for OrangeEgypt such as
• Mohamed Mouner , Nancy Ajram, Tmer Hosny, Mohamed Hamaki, Hamed  El Shaari, Donia Samer Ghanem, Wust El Balad, Mohamed Henedy, Akram Husny, Ahmed Fahmy, Hend Sabry, Zafer El Abdeen, Asser yassien, Ali Rabiee, MohamedAbd El Rahman ( Tota), Mohamed Oussama ( OSOS ) , SNL Bel3araby Team and much more
• Producing 12 song ( ads ) including music production, lyrics music composition , visual effects and mastering.
• Producing 4 Mega concerts for Mohamed Hamaki, Nancy Ajram , Angham and Tamer Husny

 

 

 

 

Orange Egypt

Events & Sponsorship Sr. supervisor

March 2004 – May 2014

 

 

Job description:

 

• Developing strategic and tactical Sponsorship and events plans.
• Develop an annual plan for Events and sponsorship.
• Develop an annual plan for channel marketingactivities in alignmentwith Sales Department to ensure achievingthe required target revenue.
• Manage Entertainment, Music, Culture, and summer, Ramadan, Youth, Schools, Clubs and Universities in alignment with segments and communication tea.
• Evaluate proposed sponsorship and events (internally and externally) and seek opportunities for projects and activities that meet Orange objectives in the most costeffective way.
• Manage all required resources & teams needed, assign tasks, to differentstakeholders to ensure that workflow is within the defined process & timeline.
• Report all Events and Channelmarketing engagement activities results to top management
• Forecasting and producing BTLs materials for events & its production assets such as (flyers, banners, outdoors campaigns, light boxes and giveaways)).
• Choosing and selecting the best vendors and suppliers for the company events and exhibition, align with the finance procurement team to ensure getting best prices in the most cost effective way.
• Ensure having a top of mind brand awareness and proper brand image throughsponsoring the well-known profitable events.
• Plan & execute events sponsored by Orange globally to make the best exposure out of them in Egypt

 

• Managing eventsactivation such As: UEFA Euro 2016, 2017 Africa Cup of Nations
• Fixing any problems that could happen during events & operations to ensure having immediate solutions in no time, thus maximize the event exposure and maintain the corporateimage.
• Provide post-event and exhibitions analysis, budget savings and participant feedback.
• Ensuring that all shops and POS’s are updated with all new materials & campaigns AWs.
• Manage the following Brands in addition to the above: (LINKdotNET, LINKDSL, LINK 07770777,yallakora.com, Mazika.com, Arab Finance, Masawy.com, Link Development, Connect Adds, Yallabina.com and el3ab.com, Otlob.com) starting from 2004 ~ 2014 )
• Develop new ideas for differentuseful giveaways (worldwide) to provide the latest ideas & create a buzz in the market.

 

Successful Achievements:

• Africa Cup of Nations activation in Gabon 2017
• Orange Egypt 4G launch activations all across Egypt 2017.
• Orange Egypt 4G University and school tour Egypt 2016, 2017
• Orange Summeractivation 2016, 2017 in Cairo, Alex and north coast
• UEFA Euro 2016 activations all acrossEgypt as Orangewere sponsoring the championship.
  • Orange Egypt VIP launch event at Giza pyramids 2016.
  • Summer concerts in Porto Golf Marina north cost during 2015 and 2016 for Local and international celebrities such as ( Cheb Khaled, Amr Diab. Mohamed Hamaki, Tamer Hossni, Elissa and Angham
  • Cairo ICT(International Telecommunications, IT, Networking, Broadcasting Technology exhibition) 2004 ~ 2016)
  • Facebook launching press conference in Riyadh Feb 2010
  • MSN Arabia e-marketing e-tourismconference in LebanonFeb 2010
  • Facebook press conference Dubai Feb 2010
  • MSN Arabia middle East symposium in Jeddah, SaudiArabia 2006,2007,2008
  • Organizing Concerts for the following super stars ( Mohamed Mounier, Sheeren, Miriam Fares, Nicole Saba, Mohamed Hamaki, Mahmoud El Eissely, and mai Silem ) 2005 ~ 2014 )
  • LINKdotNET Regional annual event 2004 ~ 2010
  • Al AHLY Sporting club concert 2007
  • LINKDSL summer campaigns 2004 ~2010.
  • Yearly LINKdotNET Road shows activation 2004 ~ 2014
  • Yallakora.com annual ceremonies 2007 ~ 2010.
  • LinkDSL summer giveaways projects2004 ~2010.

 

February 1998 – October2003

Editor for PR, Events, & Communications Senior Account executive

 

Summary of Tasks

• Account manager for ACG&ITE the first and largest Exhibitions agencies in Egypt. Handling 11 exhibitions such as Automech, plastex,cityscape Egypt and so on.
• Responsible for the following clients Coca-Cola, Mobil Oil Egypt, Vodafone Hyundai Ghabboure, ACG&ITE International Trade Fairs, Bonus advertising Agency,  Future vision advertising Agency, Shell international andDurvait
• Responsible for marketing and advertising campaignsfor my accounts.
• Monitoring servicefor all above mentioned clients
• Design a customized PR campaigns.
• Implementation of all below the line activities.
• Managed the press conferences.

 

Achievements

• Automech car exhibition (1999 ~ 2003)
• Plastex (1999 ~2003)

 

• Cityscape 2003
• Hyundai Sonatalaunch & test drive (1999)
• Coca-Cola marathon(1999)
• Automech automotive exhibition (1999 ~ 2001)
• Vodafone pre-paidPR campaign 2000
• Coca-Cola press campaign 2000
• Shell international 3 press conferences (1999 ~ 2001)

 

March 1996 – jan1997

Beauty & Magic advertising agency,printing and coloursseparation

Coordinator

TRAINING & PROFESSIONAL DEVELOPMENT

 

• 2007: marketing and communications fundamentals (international advertising association (IAA)
• 2006: basic writing skills
• 2005: time and stressmanagement (linkdotnet)
• 2004: Interpersonal Skills (Communication and Leadership) (IMI)
• 2004: Negotiation Skills (IMI)
• 2004: Managing People, The Power of Influence (Innovative)
• 2004: Seven Habits Of Highly Effective People (ELTC)

 

OPERATING SYSTEM & ENTERPRISE SOFTWARE SKILLS

 

• Microsoft Office
• Microsoft CRM
• Microsoft tracer

 

LANGUAGE SKILLS

 

• English: Full proficiency in written, read and spoken.
• Arabic: Mothertongue.
• Italian: Fair & on-goingcourses
• French: poor

 

EDUCATIONAL BACKGROUND

 

• 2003 BA in commerce, Faculty of commerce – Cairo  University, marketing section 

 

 

PERSONAL DETAILS

 

 

• Nationality: Egyptian
• Date of birth: July 12
• Social status: Married
• Location : Legnano, Milano, Italy