Pascal Sommerhalder

As a former athlete, I understand the essence of sports: it's all about emotion. That’s why I'm fiercely passionate about global sports marketing and management.

With over 20 years of experience in my career, I've successfully developed creative, global commercial programs across various sports and orchestrated high-impact teams in sales, marketing, and business intelligence, unlocking their full potential.

I've forged innovative partnerships and introduced groundbreaking marketing concepts and initiatives in the ever-evolving landscape of sports and entertainment.

My proficiency in complex negotiations and sales, backed by meticulous research, and strategic marketing acumen, reflects a core strength that fuels my inner competitor.

Armed with this experience and a proactive mindset, I enable brands and rights holders harness the power of sports and drive well-informed, data driven decisions to create impactful commercial programs and ensure maximum ROI.

SportsPass360 / 09/2022 till today
Zug, Switzerland, Co-Founder, Managing Director 
• 360° Sports marketing & sponsorship advisory services (brands & rightsholders)

Infront Sports & Media (different leadership positions) / 06/2007 to 08/2022 Zug, Switzerland / Rome, Italy, Director

(1) Co-Head of Central Sales (most recent)
• Team management and growth
• New partner acquisition / upselling (i.e., existing clients) and cross-sales
• Go-to-market strategy virtual advertising sales

(2) Head of Marketing Sales Services
• Strategy, procedures, day to day management, and supervision
• Prospecting (HQ portfolio / properties)
• Sales tools, and marketing collaterals

(3) Head of Business Intelligence & Insights
• Vision, game plan, and team assembly / development
• Data collection / processing, and sales transformation (i.e., consultative selling)
• Insights provision and group-wide knowledge transfer (best practice, benchmarking)

(4) Founding member, MMCC (Media & Marketing Competence Center)
• Strategic marketing (website, social & new media content, SEO, others)
• Structural sales and marketing enhancements
• Cross-market alignment, sales coordination, and internal capability building / training

Redmandarin (Brand Consultancy) / 07/2005 to 05/2007 London, UK, Account Director
• Strategic sponsorship consultancy for global blue-chip clients
(i.e., Deutsche Telekom, T-Mobile, Sony Ericsson, SABMiller, Lloyds TSB, others)
• Project lead for assignments on situational analysis, portfolio audit, global strategy creation, deal negotiation, activation planning, and capability building

Credit Suisse (HQ) / 12/2004 to 06/2005 Zurich, Switzerland, Project Manager Sponsoring
• Conceptual & operational sponsorship activities (day to day management)
• Planning, negotiation, and realisation of all HQ golf and equestrian events

Digital Transformation Strategies / 2021 Cambridge University (UK)

Leadership Program / 2019 IMDBusiness School (SUI)

Executive MBA / 2003 SDA Bocconi (ITA)

International Master in Law, Mgmt. & Humanities of Sport / 2002 to 2003 CIES – De Montfort, SDA Bocconi & Uni Neuchâtel (UK / ITA / SUI)

BSc (Hons) EuropeanSport Management / 1999 to 2002 Northumbria University (UK)

• First Class Honours Degree (Summa Cum Laude)
• Award for Best Sport Dissertation 2002