Pierre Lucat

I consider myself as an experienced sales and marketing person. I have worked in different sporting goods markets on an international scale. I have covered positions in international companies as Shimano Europe or Aqualung Group, but also for innovative brands and small companies.

The synergy between my knowledge of languages and my drama studies and former career in Cinema, TV and Theater, makes me an excellent communicator: public relations is my strong suit.

Currently I’m managing the north of Italy area for DT SWISS and TRICKSTUFF which are undoubtedly premium brands in the cycling market. I’m developing the ASM market with the official dealer network, but I’m also responsible for some OEM customers which are part of the key accounts. In addition, I ensure my presence as marketing advisor at major industry italian events as IBF, Strade Bianche, Riva Bike Festival, Maratona dles Dolomites, etcetera…

The cycling market, in particular the road bike world, it’s the one that passionate me the most. I have a good bike culture to 360 degrees. I constantly follow the market trends and the latest innovations to be always updated.

Key Account Manager North Italy - DT SWISS

Export Manager OMER and SPORASUB - AQUALUNG GROUP

Sales Representative - SHIMANO ITALY

Ambassador - HAUTE ROUTE

Bike Guide - REGIONE PIEMONTE

GEIQ THEATRE COMPAGNONNAGE 04/05 LYON, France.

ACCOMPAGNATORE CICLOTURISTICO Regione Piemonte - CITTA STUDI, Biella.

LICEO LINGUISTICO SPERIMENTALE “Lino Binel”, Verrès (AO)