Rebecca Gatto

Completed an MSc in Strategic Marketing at the Imperial College Business School in London. Currently working in social media at Stone Island, with three previous experiences in the field of communication. Managed PR activities for luxury fashion and jewellery brands in expectation of global events and a fashion show. Completed also a Bachelor's in Management, class of 2022. Strongly interested in fashion, social networks, and communication.

Currently I’m pursuing an amazing opportunity at Stone Island in the role of Social Media intern. At Stone Island, I am responsible for supporting digital strategies that align with the media and PR initiatives of the brand. I closely monitor competitive market trends to ensure we stay ahead in the industry, focusing on maintaining Stone Island’s position as one of the top brands in the Italian market. A key part of my role involves influencer activations and managing relationships with celebrities, where I coordinate content production and publication for various campaigns. I am also heavily involved in logistical planning and editorial strategy, ensuring that Stone Island maintains its leadership in both print and digital media categories. These responsibilities have allowed me to hone my project management skills, especially in ensuring that all efforts align with broader company goals and deadlines.

Previously, I had the opportunity to be part of the PR team at Etro, a globally recognized Italian luxury fashion brand. As part of the global corporate PR team, I managed media coverage, both print and digital, and conducted market research to monitor competitor activity. I also liaised with VIP guests and media professionals across multiple markets, using my fluency in four European languages to tailor communications and contribute to event planning. This role required significant intercultural competency, as I engaged with stakeholders from eight different countries, which I handled effectively, thanks to my international academic background and hands-on experience. 

The biggest event I devised was the Show for the Men’s Spring-Summer 2023 collection, held in June in Milan throughout Fashion Week. This has been the major working challenge I had to face, and the higher the level of pressure got within the team, the more motivated and determined I felt to keep the focus high to reach the final common goal. Before and after the show, I presented on competitors’ social media coverage to the entire PR department (22 people), outlining Etro’s positioning in respect to its competitors through graphs made on Excel, included in a Power Point presentation.