Riccardo Raponi

I am a senior professional with over 30 years of experience in marketing and communications and about 16 years as a digital marketer, paid traffic specialist, and social media marketing specialist. Through my professional activity, I have developed projects for leading national and international companies and brands in advertising, retail design, digital marketing agencies, and as an independent consultant.
I currently work as a digital marketing specialist and social media manager for the largest TIM telecommunications partner company in Piedmont, for a global luxury cosmetics brand, and for a couple of e-commerce platforms operating in the online fashion and web-to-print market. I was responsible for the social media profiles, community management, and web reputation of the well-known Italian art critic and TV personality Philippe Daverio. Lately, I have been responsible for the web and digital hairdresser program of the "Coiffeur" division of the multinational L'Orèal working for brands such as Kérastase, Biolage, Matrix, Redken, and Professionnel.
I am seeking a position that matches my seniority to improve my skills and experience gained working in Italy and abroad. I have a good knowledge of spoken and written English due to my past work experience in the UK, and I am willing to travel or be relocated if necessary.

My expertise covers branding in all its multiple aspects, visualizing, pursuing, and connecting the main components of brand building: "a creative diamond idea set in a titanium marketing strategy".
For over 38 years, I have been involved in brand creation, evolution, and revitalization in various disciplines, working in advertising/marketing/integrated/digital agencies, and as an independent professional. I believe in the power of ideas when their effectiveness becomes measurable, this belief has led me to consolidate my marketing knowledge in the same way as my creative and design background, gaining over the years extensive experience in almost all aspects of design, advertising, and significant marketing sectors.
I am still both a hands-on creator/designer and a digital marketing and social media expert. It means knowing how creatives and designers think and work and then being able to take place in a marketing team or provide creative ideas and digital marketing solutions as a specialist. It is about human beings, curiosity, continuous exploration and learning, understanding, liaising, trusting, and above all seeking inspiration.

In-depth knowledge of strategic digital marketing, social media marketing, content marketing, email marketing and automation (Hubspot, ActiveCampaign), SEO, SEM, and PPC bid management on major platforms such as Google Ads, Meta, Tiktok, Outbrain, Criteo, and Adroll. Creative, advertising, graphic, and web/digital design experience in international companies, on different brands, products, services, and market areas.