Samuele Biotti

Born in Varese in 2000, I lived for six years in Philadelphia, USA, where I attended middle and high school. In 2018, I chose to return to Italy to pursue a degree in Design in Milan. I'm passionate about fitness, outdoor activities and natural sciences, in my spare time I love creating, working on all sorts of projects especially customizing shoes and clothing for myself and friends.

Across my professional journey, I’ve built a versatile background in graphic design, fashion, and product development. In my current role as a Junior Fashion Graphic Designer at Brandesign SA (03/2025–Present), I develop graphic artwork for licensed apparel collections, create styles based on seasonal briefs, prepare technical production sheets, produce 3D visualizations, and manage the design process with major fast‑fashion brands. Previously, during my Global Product Marketing internship at Pirelli Tyre S.p.A. (04/2023–07/2024), I designed a wide range of internal instructional materials, promotional assets, packaging, and digital content for social media and the company website, while also supporting product marketing activities at industry events. Before that, I completed a Product Development internship at Essilor‑Luxottica (02/2021–08/2021), where I worked on adapting collections, materials, and styles for Ralph Lauren‑owned eyewear brands to meet industrial production requirements. I also gained experience in branding and visual identity at NTHN Studios (06/2022–08/2022), developing complete brand identities, logos, coordinated visual elements, and both digital and print assets.

My academic path has given me a strong foundation in design, technology, and creative problem‑solving. I began my studies at Cherry Hill High School East in the United States (2014–2018), where I graduated with a 3.8 GPA and developed an early interest in visual culture and product innovation. I then pursued a Bachelor’s Degree in Industrial Product Design at Politecnico di Milano (2018–2021), completing a thesis titled “TESEO – Domestic lighting system for Artemide”, which explored the intersection of lighting design, user experience, and contemporary living spaces. Building on this foundation, I continued with a Master’s Degree in Integrated Product Design at Politecnico di Milano (2021–2024), where my thesis “Guidelines for the design of smart basketball equipment” allowed me to merge my design expertise with my long‑standing passion for sport and performance innovation. This academic journey has shaped my multidisciplinary approach and strengthened my ability to design with both creativity and technical depth.