Valentina Barbazza

TVC Executive Producer

Executive Producer & Production Advisor, in the film and advertising industry with an extensive experience in leading all aspects of high profile content productions, from the concept creation to
delivery, on an international scale, for top name brands.
With more than 12 years in a senior level position, I have garnered invaluable experience having worked on all sides of the business – leading full production of core ATL campaigns (incl TVCs
and all digital assets), successfully leading agency production departments, consulting brandside.
I begun my production career in 2000 and few years later I began to travel around the world, shooting commercials worldwide: Europe, USA, Africa, MEA, China, Vietnam, India etc.  My dedication and passion has brought me to work on an extensive list of successful projects.The experience and relationships with a multitude of the most accomplished international directors have gained me an extensive understanding of the industry behind the camera. 
My credits include international brands such as Coca-Cola, Mastercard,Fiat Group, Campari Group General Motors Company, Volkswagen Group, MTV etc.
As Executive Producer I have direct experience in budgeting, project planning, project management, workflow management, people management - and as advertising production consultancy I have direct experience in creativity evaluation, pitch supervision, vendor negotiation, cost & quality control, project supervision.

Manager Content Production @ Philip Morris International London May 2021 – Present                                                                                         I manage the production department for the in-house production services group, which is responsible for producing multi-million pounds mixed media content campaigns. Overseeing the content production, I am responsible for supervising the execution, production,
and delivery of 360  IQOS brand campaigns.

Senior Brand Production Advisor @ The Production Advisory Group 
Milan - Italy Nov 2018 – June 2021                                                               I provide expert production advisory, cost control and consulting on all types of media productions. Using multi-discipline process, I specialize in comprehensive budget analysis, optimize production cost, insightful strategy and smooth communication in order to provide the client with the best cost-to-quality ratio for all productions.

Advertising Agency Executive Producer @ Craft WW  Barcelona – Spain Sept 2017 – Oct 2018
Executive Producer for all broadcast, print and digital output on the following accounts: Cereal Partners, Subway, Fisher Price, Nestle, Godiva, Zurich Insurance & Pandora.
Headed up commercial production for the Barcelona office across mediums including : web, interactive, broadcast, print, experiential, entertainment, and even art buying. During my tenure we
grew in four cities, opened an in-house video facility and a digital studio, and defined the 360 framework within the Agency.

Freelance Senior Producer & Director’s Producer
Spain, Italy, Dubai, Worldwide 2010 – 2017

Executive Producer Fish Tank Barcelona, Spain                              January 2009 – December 2011