Valentina Pasotti

I don't have dreams. I have plans.
15 years of successful experience in Marketing, Digital and Trade Marketing and looking for new growing challenging opportunities. 
Results-oriented and entrepreneurial-minded after multiple marketing experiences in different markets (FMCG, Beauty) and types of companies (multinational, family-owned).
Daily motivation: Be #1 or Die

Personal skills in relationship management, flexibility, stress management, people management gained across multiple functions (product & brand management, product development, trade marketing, digital, PR, ATL & BTL activities in different sales channels).
Experienced in a presentation to huge audience.

Senior Marketing & Digital Manager Benefit Cosmetics | LVMH 

Head of Marketing, E-business, Digital, Trade, Merchandising and PR. Manager of E-retail with proven successful results (seo and performance campaigns included)

- Managing a staff of 6 among Senior and Junior and directly reporting to the Country Manager
- Effectively deliver results of marketing objectives: Market Share, Operating Profit, Market Ranking,...
- Develop the local marketing strategy and integrated plan to deliver increased brand awareness, brand 
preference and loyalty
- Develop and execute the right local media mix to ensure brand goals (OOH, DOOH, Social, Digital 
PR,..)
- Co-ordinate a strong PR/e-PR and social media strategy
- Develop local competitive benchmarks, and industry best practices
- Maintain tight budget controls and ensure strategic and budgetary goals are met in the most efficient 
and effective way
- POS excellence via Trade Marketing and Visual Merchandisingoptimization and localization
- Work with stakeholders to ensure brand impacts positively on the broader marketing team’s metrics 
and Key Performance Indicators across both consumer and trade activity
- Develop and lead, coach, motivate and inspire the marketing team
- Manage external agencies to drive strong relationships and ensure goals are maximized

#benefitcosmetics #sephora #beauty #cosmetics #digital #marketingmanager #marketing

Master of Science in Trade Marketing and Commercial Strategies

Grade: Average Grade Point: 29.8/30

Major academic courses highlights: Marketing; Trade Marketing, Statistics (advanced), Micro marketing, Analysis of consumption behavior, Economics; English, In store marketing, Category Management