Direttore Comunicazione - Roma, Italia - Ford Motor Company

Ford Motor Company

Azienda verificata

Roma, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Reports to:

Directly:
Exec. Director Communications & Public Affairs, Ford in Europe
**Matrix: Managing Director, Ford Italia

The Manager Communications & Public Affairs, Ford Italia, is the most senior communications position in the Italian market team. Based in Rome, the role reports directly to the Executive Director, Communications & Public Affairs for Ford in Europe and is the strategic communications advisor to Managing Director, Ford Italia
The role is multidimensional, requiring coordination with many functions, in particular with the Italian senior management team, the European communications teams, as well as occasional liaison directly with global teams based in Dearborn, Michigan
The role oversees all Ford product, software and technology communications in Italy, with a focus on driving creative communications campaigns and events that inspire Ford customers and builds the Ford fan base in Italy. It also includes responsibility for employee communications, issues and crisis management, as well as executive communications
The role will also coordinate a new storytelling strategy for the Italy team, with a focus on directtoconsumer PR communications, emphasizing quality over quantity of storytelling with a heavy focus on digital channel optimization to deliver measurable business impact
Bachelors' degree or equivalent experience in Marketing comms, Advertising & Creative Campaigns
At least 10 years of professional experience in the fields of marketing and communication in a global company, with expertise in digital comms and creative campaign delivery, preferably in the consumer area
Experience and examples of creative and wider strategic thinking, building integrated, digital campaigns working with creative and media teams in either one agency or multiagency groups.
Specific experience in digital channel strategy and content delivery in multichannel campaigns. A strong portfolio of success in social media and digital channels.
Extensive handson experience with direct consumer research, insight discovery for campaign effectiveness, monitoring campaign performance through real time data analytics
Experience in eCommerce, performance/digital marketing, purchase funnelstrategy and omnichannel shopper journey required
Track record of successful partnership activation and creative collaborations
Experience in retail marketing with understanding of brand and product marketing processes, shopper engagement and proven record of driving business results through targeted communications
Digital communications experience with extensive social media channel strategy (LinkedIn, Twitter, Facebook, Instagram, TikTok essential. Snapchat, Pinterest, Twitch also preferred)
Proven expertise in creative strategy, brand strategy and planning within a communications, marketing or advertising function
Experience owning and writing creative briefs and working with business and creative stakeholders
Experience managing several projects concurrently: excellent time management, organizational skills
Strong interpersonal and communication skills (written and verbal) allowing for effective stakeholder management and the ability to work independently and with a highperforming team, with a proven ability to build relationships, own projects and navigate complex environments
Experience in leading, managing and developing performanceoriented teams
Outstanding oral, written, and presentation skills with an impeccable attention to detail, and an ability to synthesize complex information into simple highlevel messages
Excellent communication and networking experience and skills in a wide range of situations and with people at all levels within a large organization, including global leadership
Excellent storytelling skills with a track record of driving business results and proven experience in the effective use and further development of various communication assets, formats and channels Fluent in Italian and English, oral and written language capabilities

Who you are:

Adaptable and selfdirected, goaloriented and flexible. Quick to learn new processes and tools, demonstrating strong technical/operational capabilities
Strategically strong and equally handson and able to implement ideas yourself
A strong team player, comfortable working collaboratively, virtually and independently
Technologically savvy both in terms of the media and assets that will be created but also in working with members of the business from software and connectivity teams, design and engineering
Able to effectively manage senior leader relationships as well as a broad range of internal and client facing professionals
Proactive and forwardthinking nature to identify and followthrough on potential opportunities
Ability to work under pressure and to tight deadlines
Model Ford values and behaviors, and embrace our diversity, equity and inclusion objectives
Resilient abl