Digital Marketing Manager - Reggio Emilia, Italia - Silk‑FAW Automotive Group Italy
Descrizione
Role description:
- Set and implement the brand digital strategy by working with crossfunctional partners to map and transition traditional processes to digital ones
- Drive digital innovation and serve as a crossfunctional change agent across the organization
- Measure ROI on digital projects, finetuning approaches as needed to ensure we're investing in the right tools and resources
- Lead resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with availability and business requirements
- Lead digital planning, including IT projects and the allocation of staffing resources
- Oversee the financial aspects of the project including purchasing, budgeting, budget review and budget forecasting
- Responsible of the Digital Planning together with 3rd party suppliers, including the Brand Website, 3D modelling, AR, Configurator, IT infrastructure, Data Analysis
Requirements:
- Bachelor's Degree in Advertising, Marketing or Communication
- At least 35 years of experience in digital marketing
- Understand core business processes and associated technical solutions
- Have an innovative and disruptive mindset, constantly looking forward
- Knowledge of IT & information governance including GDPR, in strong collaboration with Legal department
- Strong written and verbal communication skills, Italian and English
- Project management
- International knowledge of Web dynamics
- Office and
Google Suite:
Word, PowerPoint, Excel, Google Analytics, DataStudio
- Experience with a similar role in automotive or luxury industries (preferred qualifications)
- Knowledge of SEO and main CMS (preferred qualifications)
Location:
Italia, Emilia Romagna (Reggio Emilia)
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