Marketing Specialist - Milano, Italia - PerkinElmer

PerkinElmer

Azienda verificata

Milano, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

The purpose of this role is to lead and activate the marketing strategy, content, programs for Italy, Spain and Portugal.**:

Responsibilities:

Leads the marketing strategy, content and activities in Italy, Spain, Portugal region for both Life Sciences and Diagnostics.
Maximize the activation of new brand and name across multiples channels and events to raise awareness and customer engagement through BTB and BTC
Formulate regional market sizing, segmentation and targeting strategies, rolling up to inform the global approach
Proactively engages with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
Oversee regional launch planning working with the regional operations team to lead generation and funnel creation
Oversee regional thirdparty relationships and sponsorships within the region.
Responsible for coordinating country marketing events with Solutions Portfolio managers and the Events team.
Works and aligns with Digital & Communications COE as well the Global Segment leaders to drive customer engagement
Responsible for the marketing budget and aligning to the annual operating plan through Allocadia.
Works in a cross functional team that coordinates with Global Segments, PR/Communications as well as new acquisitions to develop and deploy strategic initiatives.
Builds a KOL strategy for content syndication, publications and webinars.

Qualifications:

Bachelor's degree in the Life Sciences, Diagnostics / Marketing Field
Fluent in Italian, Spanish and English
Global and/or Regional Marketing Experience in the Life Sciences or Diagnostic Field
Experience in working in a multicultural and diverse team
Diverse and multicultural mindset
Team player driving collaboration with COE (center of excellence) members and alignment with internal stakeholders.
Strategic thinker, proactive, innovative and translates decisions into actions
Seeks opportunities to streamline and improve business operations
Manages strategy B2B & BTC, knows how to maximize demand creation, pipeline contribution and sales opportunity acceleration through SFDC and other CRM tools
Experience with demand creation implementation and deployment with marketing and sales
Ability to cocreate strategic plans and influence deployment with marketing & sales teams
Promotes both diversity and an entrepreneurial mindset across the company
Customer focused mindset
Ability to travel across: Italy, Spain and Portugal and other European countries